Six digital ways to keep patients connected to the allergy/asthma practice.

Many allergist marketing programs publish daily pollen count and mold count numbers. It’s a useful way to keep sensitive patients checking-in with the practice. Now the numbers are getting out there quicker via social media.

Some allergist marketing plans publish the data using Twitter or Facebook for even more immediate connections with patients. In addition to posting updates on the practice website, one ENT practice we know puts their Twitter stream on their website, using both channels at the same time.

There’s also a service that provides subscribers with automated text alerts directly to owners of text-enabled phones. Using outbound, email alerts about pollen, mold, asthma, allergy, or related-health updates is other option. The take-way is to let sensitive patients know they have several digital ways to remain connected to the practice.

More Allergist Marketing: Grow Your Allergy and Asthma Practice with Ethical, Effective Marketing; Partner With Experts To Get Results

Stewart Gandolf

Chief Executive Officer & Creative Director at Healthcare Success

Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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