Six digital ways to keep patients connected to the allergy/asthma practice.

Many allergist marketing programs publish daily pollen count and mold count numbers. It’s a useful way to keep sensitive patients checking-in with the practice. Now the numbers are getting out there quicker via social media.

Some allergist marketing plans publish the data using Twitter or Facebook for even more immediate connections with patients. In addition to posting updates on the practice website, one ENT practice we know puts their Twitter stream on their website, using both channels at the same time.

There’s also a service that provides subscribers with automated text alerts directly to owners of text-enabled phones. Using outbound, email alerts about pollen, mold, asthma, allergy, or related-health updates is other option. The take-way is to let sensitive patients know they have several digital ways to remain connected to the practice.

More Allergist Marketing: Grow Your Allergy and Asthma Practice with Ethical, Effective Marketing; Partner With Experts To Get Results

Stewart Gandolf

Chief Executive Officer at Healthcare Success

Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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