By Stewart Gandolf
Chief Executive Officer
Six digital ways to keep patients connected to the allergy/asthma practice.
Many allergist marketing programs publish daily pollen count and mold count numbers. It’s a useful way to keep sensitive patients checking-in with the practice. Now the numbers are getting out there quicker via social media.
Some allergist marketing plans publish the data using Twitter or Facebook for even more immediate connections with patients. In addition to posting updates on the practice website, one ENT practice we know puts their Twitter stream on their website, using both channels at the same time.
There’s also a service that provides subscribers with automated text alerts directly to owners of text-enabled phones. Using outbound, email alerts about pollen, mold, asthma, allergy, or related-health updates is other option. The take-way is to let sensitive patients know they have several digital ways to remain connected to the practice.