By Stewart Gandolf
Chief Executive Officer
Speaking of attention-getting dental marketing and advertising, here’s a clever idea that caught our eye in Coeur d’Alene, Idaho. (Getting attention is a good first step.)
Yep, we know…this isn’t for everyone… but worth sharing. The dentists at Riverstone Dental Care told us that this unique bit of mobile dental advertising generates new patients and reinforces their dental practice brand.
In the vernacular of the ad biz, this is a “vehicle wrap.” You may have seen it on buses or cabs. It’s a relatively new variation of Out-of-Home (formerly “outdoor”) advertising, made possible by advances in printing, sometimes called grand format or super graphics.
A unique form of dental marketing and advertising, but it’s not something we would consider a primary advertising “vehicle,” so to speak.