Driving Your Brand in Dental Marketing & Advertising

By Stewart Gandolf
Chief Executive Officer

Speaking of attention-getting dental marketing and advertising, here’s a clever idea that caught our eye in Coeur d’Alene, Idaho. (Getting attention is a good first step.)

Riverstone Dental Care company car

Driving Dental Advertising in Coeur d’Alene

Yep, we know…this isn’t for everyone… but worth sharing. The dentists at Riverstone Dental Care told us that this unique bit of mobile dental advertising generates new patients and reinforces their dental practice brand.

In the vernacular of the ad biz, this is a “vehicle wrap.” You may have seen it on buses or cabs. It’s a relatively new variation of Out-of-Home (formerly “outdoor”) advertising, made possible by advances in printing, sometimes called grand format or super graphics.

A unique form of dental marketing and advertising, but it’s not something we would consider a primary advertising “vehicle,” so to speak.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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