Interactive Tools for Pedodontic / Pediatric Dentistry Marketing: Maintaining the Competitive Edge in Columbus, Mississippi

By Stewart Gandolf
Chief Executive Officer

 

little girl brushing her teeth

Everything’s Digital in Columbus MS

We think Pediatric Dentist David Curtis is tuned-in to his community. His website is more than an online brochure—it also provides interactive advantages for patients and their parents. In Columbus, MS (population 23,818), “everything is digital.”

What caught our eye was an article by Seth Putnam in the Columbus Dispatch titled: More local businesses relying on digital tools. The part that highlights Dr. Curtis and illustrates pediatric dentistry marketing is worth repeating:

“Dr. David Curtis is a Columbus pediatric dentist who has recognized the need and value of a solidly interactive website for his patients. “We’ve been very deliberate,” Curtis said. “You have to make a concerted effort to bring your business up to the place we are right now, especially with the kind of parents (of the patients) I have.”

These parents tend to be younger adults who are computer savvy and spend a lot of time on mobile devices. They’re the first generation who grew up on the Internet, and they expect a high level of interactivity. To that end, Curtis has made sure his website provides as much information and security as possible. Patients can see their X-rays, schedule their next appointment and even pay bills online.

“Twenty-three years ago, I would have never imagined we would be doing things with computers like we are now,” Curtis said. “Everything is digital. If I’m going to remain competitive as a pediatric dentist and appeal to that young market, I have no choice but to stay on top of things.” 

Nicely said; and kudos to Dr. Curtis and the Columbus Dispatch.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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