Alternative Care Marketing Meets the Retail Pharmacy Industry
Front of Pharmaca pharmacy building

Alternative Care Marketing Meets Traditional Pharmacy

Absolutely nothing about the Pharmaca Integrative Pharmacy location in La Jolla, CA reminds us of a classic retail “drug store.” But then, that’s exactly what they were going for; excellent differentiation.

To our marketing eye, it’s a unique blend of traditional pharmacy services and alternative care products. They appeal to an upscale, primarily female, target audience that’s interested in wellness and natural/organic products.

In addition to pharmacists, their staff members are licensed in fields like nutrition, skin care, homeopathy, naturopathy, herbal studies and include homeopaths, naturopathic and osteopathic doctors, herbalists, estheticians, nutritionists, and Ayurvedic practitioners.

Interior of Pharmaca pharmacy

Upscale and inviting

Pharmaca Integrative Pharmacy has less than two dozen locations in five western states, but it looks like they’ve found a unique expression for alternative care marketing so (in their own words), “…you can achieve good health without an appointment, insurance or headache.”

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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