Alternative Care Marketing Meets the Retail Pharmacy Industry
Alternative Care Marketing Meets Traditional Pharmacy
Absolutely nothing about the Pharmaca Integrative Pharmacy location in La Jolla, CA reminds us of a classic retail “drug store.” But then, that’s exactly what they were going for; excellent differentiation.
To our marketing eye, it’s a unique blend of traditional pharmacy services and alternative care products. They appeal to an upscale, primarily female, target audience that’s interested in wellness and natural/organic products.
In addition to pharmacists, their staff members are licensed in fields like nutrition, skin care, homeopathy, naturopathy, herbal studies and include homeopaths, naturopathic and osteopathic doctors, herbalists, estheticians, nutritionists, and Ayurvedic practitioners.
Upscale and inviting
Pharmaca Integrative Pharmacy has less than two dozen locations in five western states, but it looks like they’ve found a unique expression for alternative care marketing so (in their own words), “…you can achieve good health without an appointment, insurance or headache.”
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