We are not trying to be self-congratulatory when we say: “we know a thing or two” about healthcare content marketing. We have a little history. From nearly the first day of business at Healthcare Success (in 2006), we have been producing educational healthcare content materials for our readers. And that was long before someone coined […]
You know a lot about the healthcare specialty (or specialties) you work in—but that doesn’t always translate to good healthcare content on your website. Healthcare content includes the blogs, web pages, ebooks, infographics, and even videos on your website (or elsewhere on the web). People typically create healthcare content for several reasons: To increase visitors […]
It’s no secret that the healthcare industry is nothing like it used to be. Your patients are also consumers. They expect more from their doctors, health organizations, hospitals, and pharmaceuticals—and healthcare disruptors are taking action. Some of the long-standing players in healthcare are quickly setting themselves apart as healthcare industry disruptors, as are new players […]
When our healthcare marketing agency started, healthcare was a very niche category. We were one of the few agencies working directly with medical and dental practices and hospitals of all sizes, patient volumes, and revenues. Now, as we've expanded our healthcare marketing, healthcare content marketing has become fiercely competitive. Providers and health systems are all […]
These days, it’s unusual for an organization not to have several social media accounts. Whether or not you post healthcare content regularly, chances are high that your healthcare organization, like most brands, has some sort of social media presence. Social platforms have become a vital and vibrant health resource for consumers—and not just for Millennials […]
In the business of healthcare, the level of care you provide will always be the most important thing. However, that doesn’t mean that doctors, hospitals, and practice groups should ignore those “little” things that can make or break a patient’s experience. These 5 seemingly small details can mean stronger reviews, better word-of-mouth, and, ultimately, better […]
Securing the growth of any healthcare business requires a thorough plan and budget for your marketing. But we get it—many doctors, administrators, and executives are also searching for free, simple ways to reach a local audience. Many of these free healthcare marketing opportunities will require time and commitment, but most are simply good business practice. […]
Can your medical front desk staff handle your marketing in their “spare time?” We advise against it. Time is difficult enough to spare, and digital marketing deserves the time and attention of someone with the right marketing expertise. Regardless, your front desk staff does play a key role in the success or failure of your […]
This week, I’m leaving my doctor’s office. I see a friendly, highly experienced nurse practitioner at my primary care physician’s office, and I trust her expertise. But I simply cannot put up with the lack of communication and scheduling issues I’ve dealt with at the office for any longer. I’m sure patient loyalty is important […]
There are more choices in healthcare than ever before. Since the introduction of Obamacare, a lot more people have access to a wider range of insurance options. From there, there are even more decisions for a patient to make: urgent care or primary care? Direct primary care or concierge medicine? Generic or prescription medicine? Is […]
Marketing ethics have been a topic of debate in healthcare for years. Can healthcare organizations, hospitals, and practices really feel good about spending advertising dollars to attract patients? Shouldn’t patients naturally drift towards quality organizations? In today's changing world of healthcare, some form of marketing is almost a requirement. Gone are the days when patients […]
Marketing for healthcare organizations is changing—fast. But when you're absorbed in the world of healthcare, it's tough to know what's going on in the world of marketing healthcare. Strategies that worked just a few years ago might not work today—but then again, many tried and trued methods continue to be successful for certain medical practices, hospitals, and […]
