How To Know If Your SEO Company Is Ripping You Off

With increasing frequency we are finding practices and hospitals that are paying for “phantom” Search Engine Optimization services. Call it “Grand Theft SEO.” They’re being charged for the services, but they don’t even have the most basic of SEO techniques in place. Search Engine Optimization is a broad term relating to technical services that the […]

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Reputation Management: 3 Steps to Winning the Patient Ratings Game

If nobody’s aware that your patients are satisfied, does it even matter? Related: 9 Essential Steps to Improve Doctor Ratings Online Yes, of course it matters — but it isn’t helping your marketing. Word-of-mouth and online review websites are the dominant resources patients use to select their doctors. Which means that in 2017, taking charge […]

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Reaching the Next Level of Successful Group Practice Marketing

If your schedule permits a quiet moment, look at the competitive landscape. Group practice marketing is constantly challenged to keep up with mergers, rollups and acquisitions. Know it or not, business conditions in your service area have changed in the past few months. It could be that the territory has shifted. And, like it or […]

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The Painful Question is: Should Hospitals Advertise?

Not long ago, The Des Moines Register published an interesting opinion piece about hospitals that advertise. We’d like to know what you think about their coverage titled: Hospitals spend millions luring patients away from each other. Please take a minute to review their editorial handiwork and register your own opinion in the space below. Curiously, […]

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How Healthcare SEO Has Changed The Past Decade and What’s Ahead

Search Engine Optimization (SEO) is the fine-tuning process intended to maximizing the number of visitors who come to your website or landing page. Appealing to Google and the other search engines is a constant challenge. The goal is for online searches to have your web address on the first page of search results. But the […]

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Misused and Confused Words of Marketing and Advertising

Every industry has it’s own, unique vocabulary. These are the specialized terms, buzz words, phrases and jargon that is peculiar a particular business. I wouldn’t attempt the work-a-day words that a doctor-to-doctor conversation might include. There’s a strong prospect that I’d be lost (quickly) in a forest of multisyllabic medical terminology. The word-world of marketing […]

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A Patient Experience So Bad I Inadvertently Dropped the F-Bomb

Anyone who knows me personally or professionally would likely agree that I’m sort of a high-energy guy. Nevertheless, we would also agree, that heavy-handed swear words are not in my usual nature or vocabulary. But — there’s an important lesson for others in this tale, so I’ll confess to this recent, embarrassing exception. The story goes […]

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The Magic of Video Conferencing and the New Productivity Curve

Just the other day, an out-of-town guest sat in on a company-wide meeting in our office. To my surprise, he was super-impressed with what, to us, was a regular Monday morning “standup.” This is the starter session for our business week. It brings together everyone in the office, plus two or three people who attend […]

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Marketing Savvy: Being the Smartest Person in the Room

In a quiet moment, every doctor will admit that some people simply make better patients than other people. On a good-to-bad scale, the “bad news” people sink to the bottom slice of chart. They represent a (hopefully) small percentage of your patient-population. For one reason or another, they are uncooperative, unpleasant and/or difficult. It seems […]

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