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Marketing Lessons from Massachusetts' Reform Experience

By Stewart Gandolf, Chief Executive Officer

Hot Topics from SHSMD 2011

Report from the Future: Marketing Lessons from Massachusetts' Reform Experience

In our continuing series of podcasts from #SHSMD11 in Phoenix, Healthcare Success Founding Partner Stewart Gandolf spoke with Alan Macdonald of South Shore Hospital (South Weymouth, MA).

Alan provides an insightful look ahead in a presentation titled Report from the Future: Marketing Lessons from Massachusetts' Reform Experience. For more than four years, Massachusetts hospitals have reinvented their business and communication strategies in response to the imperative to improve access, quality, and value. Underlying all of this is the need for a durable, robust communication strategy. This “look to the future” for other facilities and states is about what’s worked, and what is still a work in progress from those who have been on the front lines.

[CLICK FOR INTERVIEW WITH ALAN MACDONALD]


FOLLOW for more insightful information here and via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess. (Hashtags are #shsmd11, #shsmd, #hcmktg and #mgma.)

by Stewart Gandolf, Healthcare Success

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