Marketing Lessons from Massachusetts’ Reform Experience

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Report from the Future: Marketing Lessons from Massachusetts’ Reform Experience

In our continuing series of podcasts from #SHSMD11 in Phoenix, Healthcare Success Founding Partner Stewart Gandolf spoke with Alan Macdonald of South Shore Hospital (South Weymouth, MA).

Alan provides an insightful look ahead in a presentation titled Report from the Future: Marketing Lessons from Massachusetts’ Reform Experience. For more than four years, Massachusetts hospitals have reinvented their business and communication strategies in response to the imperative to improve access, quality, and value. Underlying all of this is the need for a durable, robust communication strategy. This “look to the future” for other facilities and states is about what’s worked, and what is still a work in progress from those who have been on the front lines.


FOLLOW for more insightful information here and via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess. (Hashtags are #shsmd11, #shsmd, #hcmktg and #mgma.)

by Stewart Gandolf, Healthcare Success

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



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