Report from the Future: Marketing Lessons from Massachusetts' Reform Experience
Alan provides an insightful look ahead in a presentation titled Report from the Future: Marketing Lessons from Massachusetts' Reform Experience. For more than four years, Massachusetts hospitals have reinvented their business and communication strategies in response to the imperative to improve access, quality, and value. Underlying all of this is the need for a durable, robust communication strategy. This “look to the future” for other facilities and states is about what’s worked, and what is still a work in progress from those who have been on the front lines.
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