Marketing Lessons from Massachusetts’ Reform Experience

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Report from the Future: Marketing Lessons from Massachusetts’ Reform Experience

In our continuing series of podcasts from #SHSMD11 in Phoenix, Healthcare Success Founding Partner Stewart Gandolf spoke with Alan Macdonald of South Shore Hospital (South Weymouth, MA).

Alan provides an insightful look ahead in a presentation titled Report from the Future: Marketing Lessons from Massachusetts’ Reform Experience. For more than four years, Massachusetts hospitals have reinvented their business and communication strategies in response to the imperative to improve access, quality, and value. Underlying all of this is the need for a durable, robust communication strategy. This “look to the future” for other facilities and states is about what’s worked, and what is still a work in progress from those who have been on the front lines.

[CLICK FOR INTERVIEW WITH ALAN MACDONALD]


FOLLOW for more insightful information here and via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess. (Hashtags are #shsmd11, #shsmd, #hcmktg and #mgma.)

by Stewart Gandolf, Healthcare Success

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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