Hot Topics from SHSMD 2011
In our continuing series of podcasts from the Society for Healthcare Strategy and Market Development (SHSMD) CONNECTIONS meeting, Healthcare Success Founding Partner Stewart Gandolf spoke with Susan Alcorn of Geisinger Health System (Danville, PA).
Marketing people who work for hospitals or practices often feel unappreciated and misunderstood. In this podcast, Susan Alcorn shares some of her best ideas to "shamelessly self promote" within the organization.
It’s all about demonstrating the value of marketing—in clear business terms—to the senior management team and key product line leaders. Susan talks about identifying what’s important to your organization and aligning communications goals with those of the organization. Above all, track way you do, and think like business people.
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