The Pride of Shameless Self-Promotion: Make Them Feel They’d be Doomed Without You

Hot Topics from SHSMD 2011

In our continuing series of podcasts from the Society for Healthcare Strategy and Market Development (SHSMD) CONNECTIONS meeting, Healthcare Success Founding Partner Stewart Gandolf spoke with Susan Alcorn of Geisinger Health System (Danville, PA).

Marketing people who work for hospitals or practices often feel unappreciated and misunderstood. In this podcast, Susan Alcorn shares some of her best ideas to “shamelessly self promote” within the organization.

It’s all about demonstrating the value of marketing—in clear business terms—to the senior management team and key product line leaders. Susan talks about identifying what’s important to your organization and aligning communications goals with those of the organization. Above all, track way you do, and think like business people.

And follow us via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess.


Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



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