The Pride of Shameless Self-Promotion: Make Them Feel They’d be Doomed Without You

By Stewart Gandolf
Chief Executive Officer

Hot Topics from SHSMD 2011

In our continuing series of podcasts from the Society for Healthcare Strategy and Market Development (SHSMD) CONNECTIONS meeting, Healthcare Success Founding Partner Stewart Gandolf spoke with Susan Alcorn of Geisinger Health System (Danville, PA).

Marketing people who work for hospitals or practices often feel unappreciated and misunderstood. In this podcast, Susan Alcorn shares some of her best ideas to “shamelessly self promote” within the organization.

It’s all about demonstrating the value of marketing—in clear business terms—to the senior management team and key product line leaders. Susan talks about identifying what’s important to your organization and aligning communications goals with those of the organization. Above all, track way you do, and think like business people.

And follow us via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess.


Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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