Marketing Post-Acute Care Services

By Stewart Gandolf
Chief Executive Officer

Hot Topics from SHSMD 2011

Healthcare Success Director of Client Services Jamie Roney spoke with Susan Moss of Kindred Healthcare (Louisville, KY) in our series of podcasts from the Society for Healthcare Strategy and Market Development (SHSMD) CONNECTIONS 2011.

The healthcare industry continues to evolve with an increasing importance in successfully marketing post-acute services. As this segment of healthcare delivery grows, Susan discusses what marketers need to know to build and market post-acute care services. Jamie also asks Susan also discuss the rationale and applications for the “Continue the Care” tagline and theme.

And follow us via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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