Marketing Post-Acute Care Services

With

By Stewart Gandolf, Chief Executive Officer

SHSMD Connections 2011 "Exploring New Horizons" flyer

Hot Topics from SHSMD 2011

Healthcare Success Director of Client Services Jamie Roney spoke with Susan Moss of Kindred Healthcare (Louisville, KY) in our series of podcasts from the Society for Healthcare Strategy and Market Development (SHSMD) CONNECTIONS 2011.

The healthcare industry continues to evolve with an increasing importance in successfully marketing post-acute services. As this segment of healthcare delivery grows, Susan discusses what marketers need to know to build and market post-acute care services. Jamie also asks Susan also discuss the rationale and applications for the “Continue the Care” tagline and theme.