Marketing Post-Acute Care Services

Hot Topics from SHSMD 2011

Healthcare Success Director of Client Services Jamie Roney spoke with Susan Moss of Kindred Healthcare (Louisville, KY) in our series of podcasts from the Society for Healthcare Strategy and Market Development (SHSMD) CONNECTIONS 2011.

The healthcare industry continues to evolve with an increasing importance in successfully marketing post-acute services. As this segment of healthcare delivery grows, Susan discusses what marketers need to know to build and market post-acute care services. Jamie also asks Susan also discuss the rationale and applications for the “Continue the Care” tagline and theme.

And follow us via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



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