Successful Strategies for Online Patient Research and Engagement

Hot Topics from SHSMD 2011

Successful Strategies for Online Patient Research and Engagement

Healthcare Success Founding Partner Stewart Gandolf leads the HSS contingent attending SHSMD CONNECTIONS 2011, providing VIP podcasts, Tweets and blog post coverage direct from #SHSMD11 in Phoenix.

For our first SHSMD interview, Stewart spoke with Alan Shoebridge of Providence Health & Services of Portland, OR. His topic for SHSMD this afternoon is Successful Strategies From Online Patient Research.

In this interview Alan shares advice about how creating an online panel of patients for continuing online research. This unique approach provides significant advantages over focus groups including being cost-effective for you and simple for them. Online research helps marketing professionals test concepts, justify strategic decisions, and become patient experience experts.

If you can make his session today at 3:45, we highly recommend it.

You can follow these updates here and via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess. (Hashtags are #shsmd11, #shsmd, #hcmktg and #mgma.)



Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



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