Healthcare Marketing Video Demystifies Provider’s Story in 120 Seconds

By Stewart Gandolf
Chief Executive Officer

Here’s another way to use video in your online healthcare marketing and advertising. Regular readers appreciate that we often write about using video on your website and in other medical marketing applications. Video is a useful, versatile and cost effective method to carry your marketing message or make your advertising point.

The various forms and purposes of video are enormously popular. YouTube, for example, is the world’s second most popular website (following Facebook) with 790 million visitors per month and 100 billion pageviews. Not surprisingly, that online audience attractiveness is being leveraged across cyberspace. Here’s a breakdown of how top websites apply web video, according to ReelSEO.com’s research:

  •  34% Promotional Videos
  • 31% Demonstration Videos
  • 28% Information Videos
  • 26% Entertainment Videos
  • 22% News Videos
  • 4% User Generated Content (UGC)
  • 3% Other

Put your video “elevator speech” on your website.

Most healthcare providers have a wide range of services and information to offer, usually with a lot of moving parts. Solo practitioners, group medical practices, hospitals and clinics all have a range of services and a ton of information in their websites. Often it’s a complicated story, and a website video is a great way to quickly tell people what you do and how you can help them.

It amounts to crafting a well-considered “elevator speech,” and posting it right up front on your website. Video provides the site visitor with quick understanding of a complicated message. Video is an awesome tool for just that purpose.

On our own website, for example, HealthcareSuccess.com greets thousands of visitors each month. Because we do so many things, we professionally created a two-minute healthcare video titled Advanced Healthcare Marketing Strategies. The message is how we help you grow your business, whether you represent a hospital, a practice or a corporation. This is something you can do as well, but if this is a distilled overview and showcase for you, be sure it is a high image and consistent with your overall branding effort.

There’s a related article here about crafting an effective elevator speech. And for additional insight about the power and versatility of video, you’ll want to watch our free, six-part educational video series titled Healthcare Video Marketing Secrets.

And by the way, if you have an outstanding Home Page Video that you would like to share with other readers, please send us a link.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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