In the hit movie “Contagion,” a new strain of flu virus starts in Asia and spreads quickly until it reaches a global pandemic, killing tens of millions of people of all ages. For maximum impact, it’s likely that the movie studio timed this release to coincide with the fall flu vaccines, which will have 166 million doses available over this year's season.
Fun stuff in fiction. And the blockbuster movie tie-in is a useful promotional hook for healthcare marketing of flu shots.
Upwards of 20 percent of flu shots last year were distributed through retailers like supermarkets, department stores and pharmacies. If your initiative is to break through the competitive hoop-la, you’ll want to be creative about it. Here’s a quick roundup of some past and prospective promotions as idea starters to help you stand out in the crowd:
A Possible Promotional Idea: “Contagion” Movie Tickets. Perhaps your location marketing could include a 2-for-1 discount for movie tickets to see “Contagion” after getting a flu shot at your institution.
With major retailers now onboard, vaccinations are among many healthcare services that are part of an extremely competitive marketplace. Thinking outside the box helps create promotional platforms that attract patients and repeat business.
How are you differentiating your healthcare marketing for common and competitive services? We’d love to hear from you about this or other unique promotions.