Marketing and PR Professionals Uniting for Winning Results

Hot Topics from SHSMD 2011

Healthcare Success Director of Client Services Jamie Roney talked with Phyllis Marino of MetroHealth System (Cleveland, OH) as another in this series of podcasts, Tweets and posts direct from #SHSMD11 in Phoenix.

In the presentation titled Marketing and PR Professionals Uniting for Winning Results, Phyllis presents a case study from MetroHealth were the previously separate functions of Marketing and Public Relations are combined. In the past, different skill sets, work priorities, and even separate leadership structures have often created a gulf between the two disciplines. The intent is to align valuable skills to achieve measurable goals in business performance and brand management, and to increase senior management’s respect for and reliance on an effective and integrated marcom team.

FOLLOW for more insightful information here and via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess. (Hashtags are #shsmd11, #shsmd, #hcmktg and #mgma.)

by Jamie Roney, Healthcare Success

Stewart Gandolf

Chief Executive Officer at Healthcare Success

Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

Comments