Marketing and PR Professionals Uniting for Winning Results
Hot Topics from SHSMD 2011
Healthcare Success Director of Client Services Jamie Roney talked with Phyllis Marino of MetroHealth System (Cleveland, OH) as another in this series of podcasts, Tweets and posts direct from #SHSMD11 in Phoenix.
In the presentation titled Marketing and PR Professionals Uniting for Winning Results, Phyllis presents a case study from MetroHealth were the previously separate functions of Marketing and Public Relations are combined. In the past, different skill sets, work priorities, and even separate leadership structures have often created a gulf between the two disciplines. The intent is to align valuable skills to achieve measurable goals in business performance and brand management, and to increase senior management’s respect for and reliance on an effective and integrated marcom team.
FOLLOW for more insightful information here and via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess. (Hashtags are #shsmd11, #shsmd, #hcmktg and #mgma.)
by Jamie Roney, Healthcare Success
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