Marketing and PR Professionals Uniting for Winning Results

Hot Topics from SHSMD 2011

Healthcare Success Director of Client Services Jamie Roney talked with Phyllis Marino of MetroHealth System (Cleveland, OH) as another in this series of podcasts, Tweets and posts direct from #SHSMD11 in Phoenix.

In the presentation titled Marketing and PR Professionals Uniting for Winning Results, Phyllis presents a case study from MetroHealth were the previously separate functions of Marketing and Public Relations are combined. In the past, different skill sets, work priorities, and even separate leadership structures have often created a gulf between the two disciplines. The intent is to align valuable skills to achieve measurable goals in business performance and brand management, and to increase senior management’s respect for and reliance on an effective and integrated marcom team.

FOLLOW for more insightful information here and via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess. (Hashtags are #shsmd11, #shsmd, #hcmktg and #mgma.)

by Jamie Roney, Healthcare Success

Stewart Gandolf

Chief Executive Officer & Creative Director at Healthcare Success

Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

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