<br />
<b>Warning</b>:  Trying to access array offset on value of type null in <b>/nas/content/live/hs2022/wp-content/plugins/oxygen/component-framework/components/classes/code-block.class.php(122) : eval()'d code</b> on line <b>59</b><br />

Marketing and PR Professionals Uniting for Winning Results

By Stewart Gandolf, Chief Executive Officer

Marketing and PR Professionals Uniting for Winning Results

SHSMD Connections 2011 "Exploring New Horizons" flyer

Hot Topics from SHSMD 2011

Healthcare Success Director of Client Services Jamie Roney talked with Phyllis Marino of MetroHealth System (Cleveland, OH) as another in this series of podcasts, Tweets and posts direct from #SHSMD11 in Phoenix.

In the presentation titled Marketing and PR Professionals Uniting for Winning Results, Phyllis presents a case study from MetroHealth were the previously separate functions of Marketing and Public Relations are combined. In the past, different skill sets, work priorities, and even separate leadership structures have often created a gulf between the two disciplines. The intent is to align valuable skills to achieve measurable goals in business performance and brand management, and to increase senior management’s respect for and reliance on an effective and integrated marcom team.

 

FOLLOW for more insightful information here and via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess. (Hashtags are #shsmd11, #shsmd, #hcmktg and #mgma.)

by Jamie Roney, Healthcare Success

 

Book cover for The 7 Deadly Sins of Healthcare Marketing
The 7 Deadly Sins of Healthcare Marketing Free E-book and Newsletter

Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.

Get it Now
© 2022 Healthcare Success, LLC. All rights RESERVED.