Effective Word-of-Mouth Management and Measurement
With
By Stewart Gandolf, Chief Executive Officer
In this audio interview from SHSMD, Jennifer Coleman of Baylor Health Care System (Dallas, TX) shares some insights about word-of-mouth marketing and the use of testimonials. Word-of-mouth, spoken or written, includes any medium, from face to face to digital. Any word of mouth, good or bad, depends on the quality of service provided and the level of trust, knowledge, and perception of the provider and source of communication.
Contact Information: Jennifer Coleman, Senior Vice President of Consumer Affairs, Baylor Health Care System, Dallas, TX
