Healthcare Success

THE BLOG
photo of sky background with paint splatter and lightbulbs surrounding man symbolizing clever marketing ideas

Here’s a brief roundup of clever marketing ideas. They’re the kind of secret sauce techniques that are highly effective…and seasoned pros seldom reveal. Each little idea is unrelated to the others, except that they add a bit of color, flair and professional splash to your marketing, PR, branding or social voice. Just go ahead—call them […]

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mouse on computer pointing to live facebook video

Marketing-savvy doctors, medical practices and hospitals actively embrace video tools in their social media mix. It’s one of the fastest growing marketing tools, and Facebook video is one of the most useful showcases. The Social Media world first experienced video messages on Facebook (FB) ten years ago. The platform—allowing user uploads of recorded videos—has been […]

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photo of laptop displaying digital data marketing strategy

More than at any time in the past, the Internet is the primary pathway to hospitals and healthcare providers for today’s informed consumer. There isn’t a hospital or healthcare marketing professional who hasn’t heard the stat that “over 70 percent of Internet users looked online for health information.” Pew Research confirms that the percent of […]

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wood shack door with sign that reads "gone viral"

For several consecutive years, all of us have heard the same prediction: “This is the year of the video!” We don’t know the exact moment of launch, but compelling video is now a powerful marketing tool for hospitals, medical groups and professional practitioners. And the performance stats and results are stronger each year. Let’s credit […]

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signs reading "boomers, millennials, gen X" pointing 3 different ways

The curious thing about growth-minded hospitals and medical practices is that foresight happens just beyond the horizon. Attracting new patients is a constant challenge when success means driving beyond the range of the headlights. Hospitals and medical groups have faith in their research and planning. Related: 9 Essential Steps to Improve Doctor Ratings Online Today’s […]

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sign reading "BEWARE OF ZOMBIES"

It’s tough attracting new patients. And just when you thought you only had to worry about ransomware, phishing scams, phony charities and the desperate email from a Nigerian prince…along comes a big-time advertiser swindle. “Zombie websites” amount to a rapid-fire digital fraud that has picked the pockets of some of the nation’s biggest brands. Hershey’s, […]

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camera on desk and man on computer

Recently I returned from a client photo shoot and drafted this list of helpful creative director secrets to help you produce professional and effective results. It's about details because the camera sees it all. Every photo shoot—from a big screen major motion picture, to images for your hospital or office—deserves careful attention. It’s fun to […]

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doctor and patient holding thumbs up

File this under “If You’re Happy and You Know It” power tactics. This is a handful of highly effective little ideas anyone can put to work on short notice—at little or no cost—for greater mileage. #1: Publish, publish and republish. Consumer comments on review sites, as well as the direct testimonials of patients, are highly […]

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computer on website about marketing strategy

[Community Manager Series Installment] The successful implementation of social media is the responsibility — and the credit — of your community manager. Every healthcare marketing situation requires a custom plan that artfully blends each of many strategies and tactics. There is no one-size-fits-all list of how-to steps. Successfully achieving the goals and objectives in marketing […]

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photo of video projector

The way we do video conference calls in our office at Healthcare Success is several measures of professional quality ahead of most everyone else. We’re proud of our video conferencing setup. It conveys a million-dollar setup, but the cost is low and the benefits are high. We’re often asked how we do it…and we’re pleased […]

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Photo of Judd Hollander

[SHSMD17 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success talks with Judd E. Hollander, MD, Associate Dean for Strategic Health Initiatives, Sidney Kimmel Medical College, Jefferson Health. The topic of this podcast is Dr. Hollander’s presentation at the 2017 SHSMD marketing conference on the topic titled: Building a Value-Based Care Business Model Through Telehealth. […]

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text reading "Online Presence"

Back in the digital dark ages—a decade or so ago—simply having a website was enough to be found online. Early on, only a few healthcare practices and hospitals had a website at all. Two or three HTML pages put your online presence miles ahead of most everyone else. But not so today. To be found […]

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