We’ve been working on redesigning and refreshing our marketing information newsletter. And since the subject of newsletter content and construction was top of mind for us, we wanted to share a few how-to tips about the process.
Not long ago we conducted a Reader Survey that was open to our 15,000+ subscribers. The responses helped guide us in having the newsletter deliver expanded content and increased professional value and reader benefit.
Circumstances change, designs become overly familiar, goals are revised and/or technology advances. Whatever the reason or need, occasionally a fresh appearance is appropriate. And when that happens, consider these pointers:
A digital format—such as email, PDF file attachment or online placement—is far more common, convenient and inexpensive. Individuals who want a paper version can print it themselves or request one to be sent by mail.
Audience and purpose defines format. Talk with current and prospective readers. Digital format is typically standard, but place and purpose may point to exceptions (where the audience is not Internet connected, as a “take-one” or event handout, or where the content itself requires a printed format).
Healthcare delivery, society, business and audience interests all evolve in normal course. And websites and newsletters—even the best of them—need to be refreshed from time to time to keep pace and avoid appearing stale. Here’s where you can read more about Producing an Effective Healthcare Organization E-Newsletter.
We’d like to hear what you think of the newly refreshed Healthcare Success newsletter. Watch for it in your email inbox soon, and send us your feedback.
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