[Another in our series of posts about free, low-cost, affordable and effective tactics to make your medical marketing sizzle without breaking the bank.]
Genuine business growth is the product of a well-designed marketing plan and budget. But there are serious ways to drive more “umphff” to your efforts without adding serious bucks to the budget.
Gone are the mythical days when simply being a “good doctor” was enough to assure success. The sobering reality is that doctors must market their services—consistently and professionally—in order to attract new patients, enhance their reputation and grow their bottom line.
So, if you’re looking for a magic bullet, it’s not here. The “good doctor” thing is a myth. But if you want to squeeze more business development juice from your current efforts, here are a few free or low-cost ideas and resources that can enhance your results.
For starters: If you missed it, last month we offered up a few free healthcare marketing strategies that actually energize results. In random order, consider these ideas to move from good to great:
And for even more No-Cost Healthcare Marketing Resources and Tools to Help You, click through to this additional page of free articles, programs and materials.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.