[One in a series of posts about finding and using free, low-cost, affordable and effective tactics to make your medical marketing sizzle without breaking the bank.]
In our experience, “marketing-on-the-cheap” has never been a useful or effective solution to anything. Over the years, we’ve often received an urgent call after some well-meaning (but ill-advised) stabs at marketing have either fallen flat, or worse, have ended up creating costly consequences.
Some of the most common (but bad) promotional ideas are listed in our previous post, How to Spot the Born Losers of Healthcare Marketing. They are the “free” or low-cost opportunities that enrich some enterprising salesperson, but generate zero return for the business.
But let’s face it, resources can be scarce and competition is tough. Although a complete marketing plan requires the support of an appropriate budget, there are some highly effective doctor marketing strategies that are low in cost and high in effectiveness. Two of the best—and most often neglected—strategies are:
And how do you implement these ideas? Click through to the details in our previous post, How to Get Your Patients to Refer in Droves. You’ll find out how to overcome the common concerns about, and how to begin, asking for referrals. It also provides an example and outlines the steps to begin the one-minute messages.
Here’s a free bonus idea…
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