Healthcare is on a countdown to the New Year, and the only thing certain about 2014 is that it will be different from its predecessor. Plan accordingly.
More than ever, your marketing plan—for a medical practice, hospital, service line or health systems—should be written in pencil. You’ll need a nimble plan to keep ahead of the dynamics of 2014. It's when the most significant components of healthcare reform come online.
By mid-October many medical marketing plans and budgets are drafted…some are “final,” and more than a few are overdue. Here are some important ideas, challenges and issues to consider as you plan for 2014, healthcare’s “tipping point” year.
Success of your 2014 Marketing Plan will be measured—in part—by a quantified Return-on-Investment and goal achievement. But it will also be expected to produce these results by way of a smarter and more selective use of resources.
The bonus payout will be greater impact, to stand out in the marketplace—head-and-shoulders above the competition—and with lower costs, larger market share, and more income.
FOR MORE on this topic, see An Intelligent Approach to Creating an Durable Marketing Plan and Make Every Dollar Count With a Custom Marketing Plan.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.