Animation: Captivating a Medical Marketing Audience

By Stewart Gandolf
Chief Executive Officer

Drawing of a doctor brainstormingA message presented through animation captures attention, explains with clarity and often entertains. For certain situations, healthcare and hospital marketing can employ this unique creative approach to effective engagement and communications online.

Guest Post by Dr. Manroop Takhar

Let’s face it, communicating in the science-based world of medical marketing can sometimes be dry, clinical and tedious. To effectively tell your story, a new line of creativity may be a useful solution.

Have you considered animation?

The wide success of animated feature films and the popular use of animated marketing has long dispelled the myth that animation is just for kids. In fact, even though some of us may like to deny it, we can all be captivated by good animation that tells a story.

This initial captivation is key to getting any marketing message heard.

With so much medical information and news of healthcare establishments online, consumers can become unsure of where to focus their attention. The initial light-heartedness of animation can capture attention, help an audience feel at ease and educate.

By appealing to the senses with bright images, inspiring storytelling and an authoritative narration, animation can be a highly effective medium for communicating sophisticated or important healthcare messages.

Your medical marketing aims might include patient engagement, service line awareness, education about conditions, patient education and other purposes…and animation is a valuable instrument for achieving these goals.

One minute of video equates to the equivalent of 1.8 million words, according to Dr. James McQuivey of Forrester Research.

This ability to explain in detail is enhanced when a video is of high quality and engaging. Animation is great for keeping people’s attention for longer. Viewers won’t be overwhelmed by text, and will be more inclined to absorb information and enjoy the experience. This is particularly important when communicating complicated medical concepts or conditions.

Healthcare and medical particulars is an area where people are not always ready to give their full attention, so animation can make this more appealing.

Not only do images, music, special effects and narration help to reinforce your message, but they also appeal to different learning types. This means that an animated video can appeal to a wider audience.

Whiteboard animation is a particularly useful tool for taking your audience through the intricacies of a somewhat complex procedure, describing what your hospital, clinic or establishment has to offer, and explaining how you differ from others in the market.

The viewer can be guided step-by-step, whilst enjoying the abstract and creative elements of the experience.

Using animated video on your webpage and linking to social media platforms can be a means to enhance your brand and services and encourage click-through. They catch the visitor’s eye, can keep them engaged, and provide visual variety to the page.

In some situations, featuring your animated characters in various marketing vehicles can have added impact, particularly if the character, with associated values, has become synonymous with your brand. This, in turn, can promote brand loyalty.

Animation can be a highly useful marketing tool in the medical arena, helping to educate, attract business, and–when integrated across all channels–can be a creative means of differentiation.

Dr. Manroop Takhar

Dr. Manroop Takhar ABOUT THE AUTHOR: Dr. Manroop Takhar is founder of Qudos Animations, a leading production studio in London, UK, that specializes in creating high impact explainer animations. To view examples, and for more information about Qudos Animations, contact Dr. Takhar at Qudos Animations (+44) 020 8891 2077 or
Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



Your proposal will include:

Competitor Intel Icon
Competitor Intel
Recommendations Icon
Our Pricing Icon
Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

Headshot of Jonathan Calure
– Jonathan Calure, MD

List of recent conversions