[One of a Series] Millennials are a significant slice of the population that’s important to healthcare professionals. And if they are not a consideration in your marketing game plan today, they definitely will be soon.
Disclosure: I’m outside of the age parameters of the Millennial Generation. I’m pretty sure about that, but the trouble is that the definitions, and even the names, are often loosely defined. Let’s try to bring things into focus.
For starters, demographers don’t agree about the bracketing years. Various sources have it that these are individuals born between the late 1970’s (or maybe the early 1980’s), and up to (somewhere) in the early 2000’s.
Even the labels vary. Millennials are also referred to:
plus a handful of other names, including,
If, for the sake of clarity, you assume the defining birth years to be between 1978 and 2000, there are about 78 million millennials in the US. (Or 80 million plus by other sources.)
Millennial Media: Always plugged in and always online
From one perspective, communicating with the “Net Gen” is a matter of getting your marketing or advertising message to any of their many digital screens. They grew up with computers, cell phones and now, smartphones and tablets.
Arguably they are the most tech-savvy generation ever. (At least, so far.) Accordingly they are comfortable with new technology and social media. In fact, they are nearly addicted to having a smartphone within immediate reach. (Many—41 percent—do not have a “land line.”)
Thus they are “always on,” for email, text message, Internet, online, video chat and social media including Facebook, Twitter, LinkedIn, Google Plus and others.
Millennial Primer: Three things to know…
We’ll be bringing you additional posts about Millennials. And for additional reference about mobile marketing, read this previous post.