Creating Heartfelt, and Fun, Hospital Videos

By Kathy Roy Gaughran
Senior Marketing Strategist

Keeping up with what’s-new-and-creative among thousands of hospital and healthcare videos is daunting. YouTube alone has about a billion (with a B) active users each month. And every marketing-smart hospital in the US has embraced the engaging, educational and entertaining power of online video.

The relatively low cost of video production, and the high user impact of visual content, put video in the driver’s seat as the most efficient, popular and effective content marketing tool. What’s more, medical facilities have the added advantage of including heart and compassion, which is why videos are hospital marketing’s secret weapon.

Here are a few video examples that just might inspire your own creative approach to compelling and interesting visual marketing fuel for your hospital website or branded YouTube channel.

A Clever Shake It Off Parody…

Surprisingly, the popular Taylor Swift song, Shake it Off, is a wonderful track for this parody from Annapolis Cat Hospital & Bay Ridge Animal Hospital‬ offers a fun and instructive music video to encourage the use of flea preventatives. (OK…this one’s an animal hospital, but it is definitely creative.)


Shake It Off DVM parody

And another Shake It Off for Inspiration…

A talented team of patients, friends and staff members at the Children’s Hospital of Philadelphia used video to spotlight Child Life Month. It illustrates a creative and fun way to spread community awareness.

Shake It Off Child Life Month

And the ever-popular, Let’s Wash!

And, from across the pond, nurses and staff at Royal Cornwall Hospital Trust get into stopping infection with a tongue-in-cheek (but instructional) takeoff about how to wash your hands properly in a hospital.

Let's Wash! UK

For more creative ideas, Tell the Boss It’s Research and Watch These Healthcare Marketing Videos.

Kathy Gaughran

Kathy Roy Gaughran
Senior Marketing Strategist at Healthcare Success
In her career, Kathy has helped over 4,000 clients all over North America achieve their growth goals. As an award-winning strategic marketing planner, Kathy has been involved in both the high-level strategies required for long-term sustainability, plus the tactical execution used to accomplish the day-to-day successes. Kathy’s clients include practices with annual revenues well over $10 million and with annual marketing budgets up to $900,000. In addition, Kathy is an accomplished speaker, appearing at countless national, local and state healthcare associations. Kathy is a member of the American Marketing Association and The Direct Marketing Association.



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