By Kathy Roy Gaughran
Senior Marketing Strategist
Keeping up with what’s-new-and-creative among thousands of hospital and healthcare videos is daunting. YouTube alone has about a billion (with a B) active users each month. And every marketing-smart hospital in the US has embraced the engaging, educational and entertaining power of online video.
The relatively low cost of video production, and the high user impact of visual content, put video in the driver’s seat as the most efficient, popular and effective content marketing tool. What’s more, medical facilities have the added advantage of including heart and compassion, which is why videos are hospital marketing’s secret weapon.
Here are a few video examples that just might inspire your own creative approach to compelling and interesting visual marketing fuel for your hospital website or branded YouTube channel.
A Clever Shake It Off Parody…
Surprisingly, the popular Taylor Swift song, Shake it Off, is a wonderful track for this parody from Annapolis Cat Hospital & Bay Ridge Animal Hospital offers a fun and instructive music video to encourage the use of flea preventatives. (OK…this one’s an animal hospital, but it is definitely creative.)
And another Shake It Off for Inspiration…
A talented team of patients, friends and staff members at the Children’s Hospital of Philadelphia used video to spotlight Child Life Month. It illustrates a creative and fun way to spread community awareness.
And the ever-popular, Let’s Wash!
And, from across the pond, nurses and staff at Royal Cornwall Hospital Trust get into stopping infection with a tongue-in-cheek (but instructional) takeoff about how to wash your hands properly in a hospital.
For more creative ideas, Tell the Boss It’s Research and Watch These Healthcare Marketing Videos.