What is Google Business Profile & How to Use it to Get More Healthcare Consumers

If you don’t have a local SEO strategy, you’re missing out on a large, high-intent audience. The Google business page – Google Business Profile – is one of the best—free—ways to improve your local SEO ranking and attract new consumers.  Google receives more than 2 billion visits every day, making it the most visited website […]

Four Reasons Facebook & Instagram Advertising Are Essential for Healthcare Marketing

How much of your marketing budget is allocated to paid social media advertising? Are you wondering if it’s worth investing in healthcare Facebook ads? If it’s not something you’re taking seriously in 2022, you’re missing out on a massive opportunity to attract new audiences, increase awareness, drive conversions, and improve your bottom line. With approximately […]

What is Integrated Marketing and Why It’s Crucial for Healthcare Brands

Business leaders in every industry understand that morale starts at the top.  When the C-suite is aligned and shares a unified, consistent message throughout the entire organization, it instills loyalty, trust, and confidence in your brand, mission, and goals.  Ideally, marketing relays this message to your consumers.  But since marketing happens in many channels, or […]

What is Programmatic Advertising? Plus, 9 Tips on How to Get Started

The digital advertising industry is constantly evolving.  One major evolution is in the way people buy ads in the first place.  The traditional method was a manual, complicated process.  But recent technological advancements – such as programmatic advertising – have improved and automated the way people buy and sell online ads.   Programmatic digital advertising is […]

Social Media in Healthcare: 7 Ways to Increase Consumer Engagement in 2022

Social media is an indisputable knowledge hub for every type of consumer, including the healthcare consumer. In the United States alone, eight in 10 internet users search for health information online and 74% of these people use social media. Consumers are returning to their favorite social media platforms time and again to get the information […]

How Healthcare Advertisers Can Target Audiences Without Third-Party Cookies

Targeted advertising is powerful and effective.   It relies on data about who your audience is and what they are looking for.  Up until recently, advertisers had easy access to valuable third-party data and targeting options from giants like Google and Apple. These companies gathered this data through cookies, hence the name, third-party cookies.  But things […]

How to Market to 65 Million Generation X Consumers to Win Their Business & Loyalty

Are you ignoring Generation X in your healthcare marketing strategy? You shouldn’t be, and here’s why: Gen Xers have the highest rate of brand loyalty, period. They are partial to the brands they trust and are willing to pay a premium for their products and services.  Not only that, the 65 million Gen Xers are […]

Why You Should Not Abandon Traditional Media Advertising (& What to Do Instead)

The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media spending in 2019 and is expected to exceed two-thirds of total media spending by 2023.  Healthcare audiences live and communicate in a digital world. Understandably, healthcare organizations and the agencies […]

7 Strategies for Healthcare Marketing to Gen Z Consumers 

They are barely 21. They’re the first digital natives. And…they are very stressed.  Gen Z, or Zoomers, are significantly impacted by today’s news, politics, culture, and climate issues. In the latest survey conducted by The Harris Poll on behalf of the American Psychological Association, Gen Zers reported high stress levels, more than any other group, […]

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