Prepaying Your Marketing Expenses Just Might Reduce Your Next Tax Bill

Every December, we like to remind our clients and readers of a simple way to save taxes in the current tax year, while investing in their business’s growth for the subsequent year. If your business pays taxes on a cash basis, it is likely you could reduce your tax bill(s) by prepaying marketing (and other) […]

[Podcast] Patient-Centric Care: Does the Doctor Know Best?

If you’ve been listening or reading along with us, then you know we’ve covered a number of discussions in preparation for a panel discussion about patient-centric care at the 2019 Eye for Pharma conference. Lynn Nye, CEO of Medical Minds, moderated and co-sponsored the panel with me. Held in Philadelphia on April 17, 2019, the […]

2020 Healthcare Marketing Predictions

With a brand-new decade on the horizon, it’s time many healthcare practices, hospitals, health plans, and other organizations make serious shifts in the way they approach marketing.  Are you positioning your healthcare institution for growth in the new year? My healthcare marketing predictions for 2020 can guide you towards a more comprehensive strategy for the […]

[Podcast] Bridging the Communication Gap Between Doctors and Patients

I recently had the pleasure of speaking with Fasiha Haq, Global Medical Education Advisor at Eli Lilly and Company. This podcast is the fourth in a series of prep for our panel discussion at Eye for Pharma. Lynn Nye, CEO of Medical Minds, co-moderated this podcast with me in advance of our panel discussion at […]

[Podcast] Healthcare Marketing and the Patient Experience

While I have interviewed hundreds of guests on our healthcare marketing podcasts over the years, this time I enjoyed the unique experience of being the interviewee on my own “show.” My friend and colleague Dr. Lynn Nye, CEO of Medical Minds, interviewed me in advance of our panel discussion at this year’s EyeforPharma Conference in […]

[Podcast] Transparent Physician Ratings – Because it is the Right Thing to Do

I have had the pleasure of interviewing Dennis Jolley, formerly the Senior Director of Marketing for the University of Utah Health Care System, many times. In this podcast, we hone in on the effects of the patient experience on doctor ratings. “Doctor ratings, patient satisfaction and patient experience” At the beginning of their journey, Mr. […]

[Podcast] Genetics and the Future of Patient-Centric Care

I’m excited to share this podcast featuring Mia Nease who, at the time of recording, was Head of Healthcare and Life Science Partnerships at Arivale. She is now the founder and CEO of Multiomic Advisory Services. This is the second podcast in a series of prep for our panel discussion at this year’s EyeforPharma Conference […]

[Podcast] Embracing Patient Experience

I recently interviewed Sven Gierlinger, Chief Experience Officer for Northwell Health—the largest hospital system and employer in New York—to prepare for our EyeforPharma panel, Patient-Centric Care: Does the Doctor Know Best? This podcast is the first in a series of prep for our panel discussion. Jim Merlino, Chief Transformation Officer at Press Ganey and mutual […]

[Podcast] Creating A New Healthcare

I recently had the pleasure of interviewing Dr. Zeev Neuwirth, a physician, author, podcast producer and speaker who’s made a career out of identifying opportunities for innovation in our current healthcare system. I first saw Dr. Neuwirth speak at the 2019 Society for Healthcare Strategy and Market Development (SHSMD) Connections conference in Nashville where he […]

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