15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. As more healthcare professionals […]

8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

We know that today’s healthcare consumers want instant and accessible services.  The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets.  Placed strategically, the QR code does wonders for marketing. And today more than ever, they are considered the green, hygienic, […]

How to Write an Effective Press Release (Plus Tips for Maximizing Exposure)

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, “Do we even need press releases anymore?”  The answer is an unequivocal “Yes.” Consumers and journalists still view press releases as one of the most trustworthy sources of brand-related […]

10 Factors to Consider When Choosing the Right Programmatic Analytics Platform

Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in 2020—and it’s easy to understand why.  Leveraging automated software and artificial intelligence (AI) to collect real-time data gives key stakeholders complete visibility over where their ads appear. It also highlights […]

The Role of Google, Facebook, and Yelp Reviews in the Era of Healthcare Consumerism

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. And they’re here to stay.  More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. They’re also the third most crucial driver in consumers’ decision to select a new healthcare […]

How to Create a Healthcare Social Media Calendar

Ever since the COVID-19 pandemic, more people are searching social media for reliable healthcare news and resources. As expectations for trustworthy, up-to-date information continue to increase, it’s not surprising that some of the most followed and engaged accounts are in the healthcare industry: Centers for Disease Control and Prevention (CDC): 4.2+ million Facebook (FB) followers […]

Your Guide to Healthcare Industry Competitive Analysis for Branding & Digital Marketing

If you want to dominate organic, paid, and local search results, you’ve got to study your business from several angles.   Building a deep understanding of your competitors’ strengths and weaknesses and what makes your shared audience click improves branding, SEO, paid search, social media, and other general marketing strategies.  However, understanding which marketing tactics you […]

Why Local Search Marketing Strengthens Your Overall SEO Strategy (Plus, 16 Common Mistakes to Avoid)

Is your hospital or medical practice website optimized for local searches? If not, you’re missing out on a high-intent audience ready to convert.  Why? Because healthcare consumers can’t find your business online if it’s not optimized for local SEO.   Effective local SEO for doctors, hospitals, and health systems requires a complete understanding of the […]

9 Major Patient Engagement Trends to Embrace in 2022

While many businesses long for a return to pre-COVID normal, savvy healthcare organizations and health systems embrace virtual and digital services that champion a patient engagement future that exceeds expectations in our new reality. Has your business embraced virtual and digital patient experience trends, or are you still waiting for things to “get back to […]

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