5 Most Important Healthcare Marketing Trends in 2022

A large part of how we plan our marketing strategies involves taking into account predicted trends for the upcoming year.  Looking back at my predictions for 2020, I’m intrigued by the speed at which some of these projections materialized.  As we look forward to a new year in marketing, I know the competition will be […]

How to Measure and Optimize Healthcare Content Performance

As a leader of a healthcare organization, you’re focused on achieving your business goals.  So how does content fit in? Ideally, it should support your primary goals.  Today’s best content marketing is aligned with business goals and drives profitable action. What’s more, marketing teams can demonstrate how content contributes to business goals.  If the business […]

Branding Checklist for Multilocation Providers: 7 Things to Consider Before You Start

While branding can be difficult for virtually any type of organization, it’s often especially challenging for multilocation healthcare providers. We know this from experience. You see, most of our clients are multilocation healthcare businesses. We have worked with health systems, hospitals, practices, retail locations, urgent cares, ASCs, addiction treatment centers, and long-term care facilities. When […]

3 Tips to Building a Living Brand that Endures Online

How does a healthcare brand stay relevant in the digital age? How do you expand your reach and increase engagement on social media? And, how do you remain relevant to new generations of customers — all while staying true to your brand identity? Spoiler: You don’t do it by compromising who you are.  The only […]

Build Your Brand With Live and Virtual Healthcare Events

Live events can be a core part of the marketing strategy for healthcare systems, hospitals and multilocation practices. But, as we all know, the last few years have challenged how we market and serve our clients — especially when it comes to live events.  I was recently invited to co-lead a webinar about events with […]

How to Build a Healthcare Content Marketing Strategy: A 10-Step Guide

When done correctly, healthcare content can build trust and turn people into lifelong supporters of your brand. At the same time, creating superior health or wellness content can be challenging. It should always be engaging, informative, technically accurate, and compliant. The difficulty only increases when you want to produce amazing content regularly and within budget.  […]

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