Headshot of Susan Boydell
Build Stronger Doctor Referral Networks for Your Multilocation Specialty Practice
Susan Boydell
Principal at Barlow McCarthy

Build Stronger Doctor Referral Networks for Your Multilocation Specialty Practice

With Susan Boydell
By Stewart Gandolf, Chief Executive Officer

How can multilocation specialty practices overcome the barriers to earning critical doctor referrals? With tighter alignments between doctors and health systems, increased consolidation, and pressure to stand out, physician liaisons must take a more strategic and data-driven approach than ever before.

In this week's episode, Stewart Gandolf sits down with Susan Boydell, Principal at Barlow McCarthy, to discuss how multilocation specialty practices can empower their physician liaison teams to navigate these barriers and win over valuable referrals.

Why Listen?

This episode is packed with practical tips to help you set your multilocation practice apart and expand your referral network. You’ll learn:

  • How the role of physician liaisons is changing and why it matters for your success.
  • The power of pilot programs to test new referral strategies before rolling them out.
  • Why tracking ROI is key to refining your approach and ensuring long-term growth.
  • How using data-driven insights and differentiation can help you win more high-value referrals.

If you’re ready to level up your referral network and see real growth, this episode is full of insights you can put into practice right away.

Listen to the podcast:

Key Insights and Takeaways

  • Leverage data-driven targeting to identify the highest-potential referral sources.
  • Differentiate your organization by developing a unique value proposition that appeals to high-value referring physicians.
  • Invest in skilled talent to facilitate strategic, high-value conversations that lead to referral growth.
  • Implement tracking and reporting systems to measure ROI and continuously improve your strategies.
  • Use digital marketing alongside field efforts to expand your reach and support in-person interactions.
“Data-driven targeting, differentiation, and skilled talent are the biggest levers in referral development. Understanding your market, clearly articulating what sets you apart, and having the right people on the ground for strategic conversations are key to earning those critical primary and specialty care referrals.”

Susan Boydell

Principal for Barlow McCarthy

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Note: The following raw, AI-generated transcript is provided as an additional resource for those who prefer not to listen to the podcast recording. It has not been edited or reviewed for accuracy.

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