How Healthcare Advertisers Can Target Audiences Without Third-Party Cookies

Targeted advertising is powerful and effective.   It relies on data about who your audience is and what they are looking for.  Up until recently, advertisers had easy access to valuable third-party data and targeting options from giants like Google and Apple. These companies gathered this data through cookies, hence the name, third-party cookies.  But things […]

How to Market to 65 Million Generation X Consumers to Win Their Business & Loyalty

Are you ignoring Generation X in your healthcare marketing strategy? You shouldn’t be, and here’s why: Gen Xers have the highest rate of brand loyalty, period. They are partial to the brands they trust and are willing to pay a premium for their products and services.  Not only that, the 65 million Gen Xers are […]

Why You Should Not Abandon Traditional Media Advertising (& What to Do Instead)

The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media spending in 2019 and is expected to exceed two-thirds of total media spending by 2023.  Healthcare audiences live and communicate in a digital world. Understandably, healthcare organizations and the agencies […]

7 Strategies for Healthcare Marketing to Gen Z Consumers 

They are barely 21. They’re the first digital natives. And…they are very stressed.  Gen Z, or Zoomers, are significantly impacted by today’s news, politics, culture, and climate issues. In the latest survey conducted by The Harris Poll on behalf of the American Psychological Association, Gen Zers reported high stress levels, more than any other group, […]

Major Healthcare Consumerism Shifts You Need to Embrace Now for Marketing

Healthcare consumerism isn’t just “coming.” It’s already here.  What’s more, healthcare consumerism means big changes for healthcare organizations and officially ushers in a new era of the patient experience.   Are you modernizing your business to meet your patients’ changing needs and expectations? If not, you’re already falling behind. In today’s blog post, I share some […]

How to Build a Fruitful Partnership with Your Healthcare Marketing Agency

Building a cohesive marketing strategy that supports your long-term business goals takes collaboration, time, and expertise—not to mention continuous oversight and optimization.  Hiring a marketing agency is an excellent option, especially when you need specialized expertise or simply don’t have the necessary resources available.  The challenge? Not every agency-client relationship is fruitful. And some can […]

5 Most Important Healthcare Marketing Trends in 2022

A large part of how we plan our marketing strategies involves taking into account predicted trends for the upcoming year.  Looking back at my predictions for 2020, I’m intrigued by the speed at which some of these projections materialized.  As we look forward to a new year in marketing, I know the competition will be […]

How to Measure and Optimize Healthcare Content Performance

As a leader of a healthcare organization, you’re focused on achieving your business goals.  So how does content fit in? Ideally, it should support your primary goals.  Today’s best content marketing is aligned with business goals and drives profitable action. What’s more, marketing teams can demonstrate how content contributes to business goals.  If the business […]

Branding Checklist for Multilocation Providers: 7 Things to Consider Before You Start

While branding can be difficult for virtually any type of organization, it’s often especially challenging for multilocation healthcare providers. We know this from experience. You see, most of our clients are multilocation healthcare businesses. We have worked with health systems, hospitals, practices, retail locations, urgent cares, ASCs, addiction treatment centers, and long-term care facilities. When […]

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