Video Best Practices for Effective Healthcare Marketing
Tony Gnau
Founder and Chief Storytelling Officer at T60 Health

Video Best Practices for Effective Healthcare Marketing

With Tony Gnau
By Stewart Gandolf, Chief Executive Officer

Video isn’t just another healthcare marketing tool—it’s rocket fuel for engagement, trust, and conversions.

According to our recent podcast guest, Tony Gnau, Founder and Chief Storytelling Officer at T60 Health, “video can boost website conversions by 66% and email click-through rates by up to 300%,” making it a key lever for strategic growth.

In this episode, Stewart Gandolf, CEO of Healthcare Success, and Tony Gnau discuss the power of video marketing in healthcare. Together, they outline why video is essential for engagement, how to build an effective video strategy, and what factors determine whether to go DIY or opt for professional production.

Proven Starter Video Strategy from T60 Health
Answer these five questions to develop a compelling video strategy that attracts high-quality patients.

  1. Who's our audience?
  2. What's our goal?
  3. What's our story?
  4. How will we measure success?
  5. How will we promote the video?
Listen to the podcast:

Key Insights and Takeaways

  • Video drives results.
    Websites with video have a 66% higher conversion rate, and email click-throughs can jump up to 300%.
  • Quality matters.
    While DIY videos can be effective for early-stage awareness, professional production can elevate your brand and amplify results.
  • Maximize your resources.
    Plan your shoot day to create multiple videos from a single session (maximize your return on investment).
  • Plan your content.
    Consider where your videos will live (e.g., website, social media, etc.) to determine the format and content, ensuring they are optimized for their intended purpose.
  • Prepare your speakers.
    Ensure your speakers are well-prepared and understand your expectations. This helps them appear polished and professional on camera.
"The best healthcare videos start with a plan. Defining your audience and goals before you hit record ensures that every video becomes a powerful tool to educate, engage, and inspire action."

Tony Gnau

Founder and Chief Storytelling Officer at T60 Health

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Note: The following raw, AI-generated transcript is provided as an additional resource for those who prefer not to listen to the podcast recording. It has not been edited or reviewed for accuracy.

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