Breanna Hunt, Founding Partner at HealthReach, LLC
DTC Marketing for Medical Device and Other Healthcare Organizations
Breanna Hunt
Founding Partner at HealthReach, LLC

DTC Marketing for Medical Device and Other Healthcare Organizations

With Breanna Hunt
By Stewart Gandolf, Chief Executive Officer

Could direct-to-consumer (DTC) healthcare marketing be the key to building deeper patient connections and driving growth in your organization?

Find out in our latest podcast featuring Breanna Hunt, Founder Partner at HealthReach, LLC, a consulting firm specializing in healthcare patient activation strategies for medical devices.

Together, we explore how medical device and other healthcare organizations can leverage DTC healthcare marketing to connect with patients, overcome challenges, and harness data to create truly impactful campaigns.

Key Insights

  • Breanna Hunt shares how DTC marketing can establish meaningful connections with patients, contrasting it with traditional HCP-driven healthcare marketing strategies.
  • Discover how deeply connecting with your audience’s needs and challenges can make your messaging truly resonate. Breanna also explains how adopting a patient-centered approach can boost engagement, why it’s crucial to involve compliance teams early, and the importance of continuously iterating and testing your campaigns along the way.
  • Learn the five most critical steps for launching a DTC Patient Marketing Program and discover how they can help you effectively establish and build trust with your target market.
  • Explore the common roadblocks specific to DTC healthcare marketing (e.g., dealing with regulations, safeguarding patient privacy, and overcoming internal resistance) and learn how to tackle these challenges and measure success effectively.
  • Find out how data analytics can transform your DTC healthcare marketing strategies, helping you make smarter decisions, tweak your messaging, and ultimately improve patient engagement and results.
"You really want to understand every stage of the marketing funnel so you can speak to it and have a seat at the table. Set the data free and empower partners across the funnel to make more informed decisions, driving better outcomes for their healthcare programs."

Breanna Hunt

I highly recommend listening to our podcast in its entirety for more in-depth coverage of this relatively new business model.

Listen to the podcast:

We invite you to subscribe to our blog and connect with us on LinkedIn: Stewart Gandolf and Healthcare Success. While you’re at it, be sure to connect with Breanna Hunt on LinkedIn for more insights.

Note: The following raw, AI-generated transcript is provided as an additional resource for those who prefer not to listen to the podcast recording. It has not been edited or reviewed for accuracy.

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