Hardball Questions to Ask BEFORE Selecting a Marketing Partner

The confusion is common…and somewhat understandable. Just as patients cannot easily evaluate and compare surgeons, it can be difficult for provider management to understand the differences among marketing companies. From a distance, a health care marketing consultant, a medical marketing company, a healthcare advertising agency (and a bunch of similar labels) can all appear to […]

Don’t Alienate the Over-50 Bunch. They’ve Got the Money.

All too often marketing professionals unintentionally alienate one of the largest (and most financially significant) target audiences, the over-50 crowd. Maybe they didn’t mean to, but the 30-something marketing person just doesn’t have a clue about the true mindset of the 50-, 60- or 70-something person they want to reach. We see this frequently when […]

4 Alarming Ways Doctors Sabotage Their Own Marketing

Most medical groups and doctor-owner practices respect the fact that the business environment—particularly the competitive landscape—has changed dramatically. It’s tough and getting tougher as the nation’s healthcare system reinvents itself almost daily. But being aware of the competition falls far short of understanding how truly vulnerable most practices are…whether they know it or not. As […]

A Civilized Year-end Rant: Marketing Blunders That Makes Us Pull Our Hair Out

No, I’m not bald. Not yet. But there are moments throughout the year when I’m ready to grab a handful of those threadlike strands and yank with gusto. Instead, please allow me this brief and civilized rant…a year-end vent for the little frustrations that I encounter in healthcare marketing and advertising. In fact, let’s consider […]

Why Doctors Don’t Want to Be Doctors Any Longer

The usual challenges of physician recruitment, physician relations and physician marketing are all contending with an unhappy dynamic: Many doctors simply don’t want to be a doctor any longer. After investing ump-teen years in earning their much-prized white coat, it looks like many docs want to hang it up. They are either ready to get […]

A Cure for Benign Neglect: Thinking Outside the Box (Office)

Everyone likes to think that his or her marketing and advertising efforts are creative, fresh and energized. (Let’s hope that’s always so.) But what we rarely notice is their rapid decay. Familiarity can lead to benign neglect, and even the best of marketing efforts often become stale long before we’re aware of it. Unless we’re […]

4 Biggest Reasons to Rethink Everything About Healthcare Marketing

[The first of two articles.] Where were you and what were you doing five years ago? Four years ago? As recently as 36 months ago, many doctors and hospitals were working from a “traditional” marketing playbook. And for the time, by intent or oversight, it seemed that it was “good enough” for marketing, advertising and […]

Keeping Up with a Picture Perfect World for Healthcare Marketing

In a conversation the other day with Simona Ramos, one of our top artists at Healthcare Success, I was reminded how the general public has become far more visually aware and demanding. For healthcare marketing, good pictures are not good enough. The ability to “think visually” is a talent that not everyone has. They don’t […]

FAB: Features, Advantages and Benefits of Social Media in Healthcare

Having and effectively using an online presence—website, social media, etc.—is a primary channel for connections between patients and providers. It is the principal means for the newly empowered healthcare consumer to find and act upon authoritative information.

Social Media in Healthcare: How to Harness the Marketing Opportunity

[First of a two-part post.] Social media (SM) has swiftly engrained itself in nearly every corner of contemporary culture and daily living. And that includes healthcare where, among other things, the various social media platforms have become a significant agent for change. Fundamentally, social media is changing the nature and speed of healthcare interaction between consumers […]

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– Jonathan Calure, MD

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