It's safe to think of Doc Gurley as web-and-tech-savvy. She's the only Harvard-trained and Board-certified practicing Internist that we know of who has a website, Facebook page, Twitter feed, blog...and a column at sfgate.com.
That's not your every-doc CV, so we thought this was a well-qualified observer who posted an exceptional (and detailed) recap of the forward-looking online health communities presented at last week's Health 2.0 conference.
(FYI: Health 2.0 Conference is about "cutting-edge technologies in health care, including Online Communities, Search and lightweight Tools for consumers to manage their health and connect to providers online.")
The link to Doc Gurley's sfgate.com column [Health 2.0: Can you have a doctor visit on Facebook?] follows, and recommended reading about some of the new and/or emerging models. They're candidates for everyone's healthcare marketing and advertising radar.
* OB/GYN: Facebook page that's HIPPA-compliant portal
* Patient Community Pages: ACOR and PatientsLikeMe
* Health Info Data Mining: First Life Research
* Delivery-Embedded Models: dLife and iWantGreatCare
* Facebook Game: Healthseeker
* Plus: Apps, Twitter Feeds, and Smartphones
We're not sure where she found the time to write a comprehensive 3,000-word article, but you can read the full text of Doc Gurley's column here.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.