Emerging Health Communities on the Healthcare Marketing & Advertising Radar. Web-savvy Physician’s View from Health 2.0

By Stewart Gandolf
Chief Executive Officer

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Healthcare Marketing 2.0 Conference

It’s safe to think of Doc Gurley as web-and-tech-savvy. She’s the only Harvard-trained and Board-certified practicing Internist that we know of  who has a website, Facebook page, Twitter feed, blog…and a column at sfgate.com.

That’s not your every-doc CV, so we thought this was a well-qualified observer who posted an exceptional (and detailed) recap of the forward-looking online health communities presented at last week’s Health 2.0 conference.

(FYI: Health 2.0 Conference is about “cutting-edge technologies in health care, including Online Communities, Search and lightweight Tools for consumers to manage their health and connect to providers online.”)

The link to Doc Gurley’s sfgate.com column [Health 2.0: Can you have a doctor visit on Facebook?] follows, and recommended reading about some of the new and/or emerging models. They’re candidates for everyone’s healthcare marketing and advertising radar.

* OB/GYN: Facebook page that’s HIPPA-compliant portal

* Patient Community Pages: ACOR and PatientsLikeMe

* Health Info Data Mining: First Life Research

* Delivery-Embedded Models: dLife and iWantGreatCare

* Facebook Game: Healthseeker

* Plus: Apps, Twitter Feeds, and Smartphones

We’re not sure where she found the time to write a comprehensive 3,000-word article, but you can read the full text of Doc Gurley’s column here.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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