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Planning for 2023: 10 Advanced Strategies for Marketing & Advertising

Best-in-class healthcare marketers are already planning for next year. They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023.  If you’ve been revamping the same marketing plan for a few years, now is the perfect time to reevaluate everything through the lens of market innovations […]

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Square - How to Promote + Distribute Content Marketing to Doctors - Article 04

Welcome to step four of our “Marketing to Doctors” blog series. This comprehensive playbook is designed to help people in virtually every sector (e.g., healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. If you haven’t read steps 1-3, I highly recommend […]

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Content Marketing for Doctors: How to Create Content They Want & Need

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). As mentioned, marketing to doctors can be extremely challenging, complicated, and […]

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Healthcare Success Launches New Website

While we are very excited to announce our agency just launched our new website featuring a brand-new design, functionality, backend tech, and fresh content, we expect you’ll be more interested in the following three takeaways:  Why we decided to rebuild our site completely, Why you may need to similarly “start anew” with your website, and […]

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Marketing to Doctors JPG | 2 of 3

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend […]

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Marketing to Doctors JPG | 1 of 3

By Stewart Gandolf, MBA (Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. While I intentionally wrote it with a quick, playful tone, more than sixteen years later, it remains one of our most popular posts. I recently updated it here for your reading pleasure!) Every time I run […]

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Healthcare Pay-Per-Click Advertising on laptop

The Internet is now the well-established new business front door for health information, healthcare practices and hospitals. Nearly 90 percent of the billions of healthcare searches are online. But what you may not appreciate is that pay-per-click (PPC) advertising delivers answers to consumers’ needs via one billion search ad clicks. PPC advertising successfully navigates the […]

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doctor shrugging

Every industry has its share of truly moronic comments, witless ideas and brainless advice. And healthcare advertising is certainly no exception. Over time, it becomes a bit easier to identify silly comments for what they are. Providers have an excuse, after all healthcare marketing isn't their profession. However, healthcare advertising agency people should know better. Extremely […]

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digital text reading "Direct Response"

There’s no battle royale here. Contrary to some heated discussions I’ve heard, direct response and brand or name-recognition marketing are both valuable tools in any healthcare marketing plan. It’s not an all-or-nothing proposition. That said, direct response advertising—where immediate customer action is measurable—is really challenging, and success depends on creating effective advertising that works. Be it […]

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boxes with red check marks

From a top-level perspective, a well-conceived marketing plan expresses four key elements. If each component of your plan does not clearly and specifically answer these questions, synergy and success are at risk. Mindful that “performance precedes accountability by a narrow margin,” confirm the following for every item on the plan: WHEN will this occur? Create […]

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stamp reading "Toxic"

Sadly, we recently witnessed the sudden death of a good idea. As often happens within an office culture and politics in medical practices, a healthcare marketing idea was killed off before creativity had any chance at all. And the really tough part is that it was swept away for all the wrong reasons. In this […]

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No Ads sign

Fear. Risk. Rationalization. It’s likely that we have not heard all the reasons that doctors DO NOT advertise. Perhaps only a million or so. For one thing, the list of "not doing marketing" is nearly endless. Secondly, the doctors and healthcare professionals who we talk to most often have left that old-school thinking behind and have squared-off […]

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