Results-Driven Marketing: Not Just About the Media [Video]
[Marketing Minute Video Series] Healthcare Success Account Supervisor Tracy Scarborough and CEO Stewart Gandolf talk about RESULTS in marketing. Another Marketing Minute from Healthcare Success with tips, techniques and ideas for successful medical practice or hospital marketing and advertising.
Hospitals, medical practices and other providers always want results from their marketing investment. But surprisingly, not all marketing companies are focused on the outcome; the campaign and “being creative” takes the first seat.
Successful healthcare marketing is about synergy. The individual media elements must work together, integrating traditional media with digital media and other tools.Results-driven (and measurable) marketing for a private practice or hospital is a customized plan that considers branding, traditional media, Internet tools, internal marketing, staff training and other components that all work together for maximum Return-on-Investment.
Questions about marketing?
Tracy has over 14 years of successful leadership experience as a marketing consultant and account manager. She has been involved in virtually all aspects of developing and implementing strategic healthcare branding and marketing campaigns for clients in more than 50 clinical disciplines.
Talk with one of our Healthcare Success marketing professionals today at 800-656-0907.