Results-Driven Marketing: Not Just About the Media [Video]

By Stewart Gandolf
Chief Executive Officer

Marketing Minute with Stewart Gandolf & Tracy Scarborough [Marketing Minute Video Series] Healthcare Success Account Supervisor Tracy Scarborough and CEO Stewart Gandolf talk about RESULTS in marketing. Another Marketing Minute from Healthcare Success with tips, techniques and ideas for successful medical practice or hospital marketing and advertising.

Hospitals, medical practices and other providers always want results from their marketing investment. But surprisingly, not all marketing companies are focused on the outcome; the campaign and “being creative” takes the first seat.

Successful healthcare marketing is about synergy. The individual media elements must work together, integrating traditional media with digital media and other tools.

Stewart Gandolf & Tracy Scarborough

Healthcare Success Marketing Minute with Stewart Gandolf & Tracy Scarborough [WATCH NOW]

WATCH VIDEO MARKETING MINUTEResults-driven (and measurable) marketing for a private practice or hospital is a customized plan that considers branding, traditional media, Internet tools, internal marketing, staff training and other components that all work together for maximum Return-on-Investment.

Questions about marketing?

Tracy has over 14 years of successful leadership experience as a marketing consultant and account manager. She has been involved in virtually all aspects of developing and implementing strategic healthcare branding and marketing campaigns for clients in more than 50 clinical disciplines.

Talk with one of our Healthcare Success marketing professionals today at 800-656-0907.

Stewart Gandolf

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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