I frequently travel a main commercial street in our community…just one a thousands of local residents in vehicles on our way to or from the nearby post office, the drug store or whereveI was naturally curious about the purpose of a new building being constructed amid the other businesses on that street. After all, it’s close to home and local interest (by myself as well as friends and neighbors) grew as construction continued. But nobody—all prospective customers for whatever the new and convenient enterprise—had a clue if it would become a restaurant, a dry cleaner or a gift shop.
The minor mystery was solved when the last think built was an external sign revealing a new urgent care facility. The good news is that it’s a convenient and highly visible location among many doctor’s offices on that street. But from a marketing perspective, months of local, community and neighborhood awareness, and millions of impressions, were lost by putting up the signage last.
This quick story illustrates some of the reasons that an external sign is your first and best marketing tool for a new healthcare facility or for a medical office relocation.
For more healthcare marketing guidance on making your on-premises sign recruit new patients, read our article titled Seven Strategies for Maximum-Effective Office Signs. Make no mistake; a quality sign is usually the first, best and most enduring marketing tool to consider.