Having and effectively using an online presence—website, social media, etc.—is a primary channel for connections between patients and providers. It is the principal means for the newly empowered healthcare consumer to find and act upon authoritative information.
Just for starters, actively using social media in healthcare includes these points of value:
Additionally, embracing social media could help doctors reduce workloads by moving some interactions that are currently done by phone or in the office to faster and more convenient social media platforms. (Tell us what you would add to this list in the comment section below.)
It’s no longer a matter of IF…it’s all about the HOW…
Physicians and hospitals are personally well acquainted with social media and the Internet as a professional resource. But within the provider, hospital and healthcare sectors, there is a significant opportunity to extend the uses and effectiveness of social media.
Some of the key considerations in harnessing social media tools include:
For more about social media and healthcare, related marketing resources for hospitals and practitioners include:
[The first part of this post described who is using social media in healthcare, what patients want, and a look at how hospitals and medical practices can benefit. Click through to Part One here.]
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