In this podcast interview, Chris Nelson and Dennis Jolley of University of Utah Health Care share the reasons they think it makes a lot of sense, financial and otherwise, to use outside marketing talent. They also share 6 specific principles for hospitals and doctors to follow:
1. Demonstrate need
2. Embrace your strengths and compensate for your weaknesses
3. Remember, you're in charge
4. Set boundaries
5. Measure results and share your success
6. Find the right partner
Chris and Dennis originally shared a longer presentation at SHSMD Connections 2012.