By Stewart Gandolf
Chief Executive Officer
Too busy to spend time in a seminar or read articles for hours each night to stay up on healthcare marketing and patient experience trends? We’ve got you covered.
These 9 healthcare podcasts are the perfect way to absorb valuable information during your commute to work or on an evening run. We’ve sorted them into topical categories to save you even more time. Now without further ado, the 9 can’t-miss healthcare podcasts:
Healthcare Podcasts on Patient Perspectives
Sometimes, patients know best, or at least possess some valuable input we can all learn from.
The Patient Voice: Incorporating Feedback into Your Strategies with Dennis Jolley, Chief Strategy and Communications Officer at Gillette Children’s Specialty Healthcare
Patients’ needs and expectations are continuing to change and evolve. With consumerism infiltrating the healthcare market, patients are looking to be heard. The fact is—they deserve it. Learn how you can listen and make real change to enhance the patient experience—without compromising your methods.
Online Reviews and the Patient Experience with Chrissy Daniels, partner, Press Ganey
These days, many patients are seeking more than a provider—they’re looking for a healthcare partner. Online reviews have been a significant influence on how people choose care, doctors, and health services. However, users aren’t screening you on ratings alone. Listen to find out more!
How Cleveland Clinic Delivers One Million Same-Day Appointments with Paul Matsen, CMO, Cleveland Clinic
Patients are instigating many of the healthcare transformations we see today. Learn how Cleveland Clinic successfully incorporated same-day appointments, walk-in clinics, and online visits. It all began with listening to patients who often know best about when they need to be seen.
The Secret to Better Care in the Changing World of Healthcare with Richard Park, MD, and CEO, CityMed
What do patients want? Simplicity, speed, value, quality, and support. Is it really possible to be all of these things in today’s healthcare environment? Find out how Dr. Richard Park has struck the ideal balance between retail medicine and old school bedside manner.
Breakthroughs and Innovations
The future is here, and these industry leaders are making the most of it.
Experiential Marketing: An Exciting Time for Healthcare with Aaron Gaeir, CEO and owner of Grandesign
This type of marketing is unique in that it invites consumers to engage with brands using all senses. Here’s how healthcare marketers can leverage experiential marketing’s fully immersive approach to showcase services or present a statement-making message.
Telehealth: Providers Have More Options Than Ever Before with Dr. David Craig, Medical Director, Spruce Health
OK, so telehealth has been around for more than 100 years, but technology, and great minds like David Craig’s, have expanded the meaning of the term through innovation. Discover how this medium extends flexibility to patients and opens doors of opportunities for providers.
Healthcare Thought Leadership: Building a Plan from the Ground Up with Johnny Smith, Senior Director of Marketing and Communications at Ascension Health
Building thought leadership is an inside job, and everyone must be on the same page. It’s a process, but with the right messages aimed at specific audiences, thought leadership can improve your organization’s reputation and your delivery of care.
Digital Marketing and Social Media
Have you heard about the technologies and strategies different organizations are tapping to reach their patients and communities? These podcasts will get you caught up.
Engaging a Healthcare Audience with Video Streaming with Carol Norris-Smith, VP of Marketing & Public Affairs for Penn Medicine Princeton Health
Video does it again. From community wellness to patient engagement and helping the public get to know employees, Penn Medicine Princeton Health has had great success with video streaming. A short, sweet listen!
Your Social Media Policy: The Missing Piece in Healthcare Marketing with Diane Lang, Senior Manager, Social Media, Nationwide Children’s Hospital
A social media policy is about more than compliance, although that’s a big part of it. An accessible, current curriculum can help you avoid mistakes, respond to questions, and avoid trolls. You can even inspire employees to advocate for your organization.
Facebook Live: Opportunities for Healthcare Marketing Beyond Point-and-Shoot with Anne Dreyfuss, Public Relations Specialist and Keith Kaufelt, Social Media Specialist at VCU Health System
Video has officially replaced organic posts for reaching people on Facebook. But instead of randomly hitting the LIVE button, plan your content with a “streaming first” mentality to make live videos relevant to audiences who are more likely to comment and share.
There are more podcasts to come in 2019 as we launch new initiatives over at Healthcare Success and check-in with key hospital and healthcare executives and marketing professionals. Stay tuned!