[SHSMD17 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success talks with Judd E. Hollander, MD, Associate Dean for Strategic Health Initiatives, Sidney Kimmel Medical College, Jefferson Health. The topic of this podcast is Dr. Hollander’s presentation at the 2017 SHSMD marketing conference on the topic titled: Building a Value-Based Care Business Model Through Telehealth. […]
[SHSMD17 Speaker Podcast Series] In the Healthcare Success continuing series, Marketing Strategist Peter Do talks with Doreen Pichotti, Digital Marketing and Media Strategist at UC Davis Health System. Today’s podcast will preview Doreen’s upcoming presentation at the 2017 SHSMD marketing conference. PETER DO: I’m pleased to introduce our guest, Doreen Pichotti, Digital Marketing and Media Strategist, […]
[Healthcare Success Leadership Podcast] In this installment of our continuing educational series, Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm Klein & Partners. A prospective name change, branding or rebranding, will dramatically impact every aspect of a hospital system…image, operation and culture. Here’s how research can provide […]
Compared to other forms of marketing, community marketing doesn’t get a lot of attention or even respect. In fact, truth be told, I’m a digital marketer at heart, and until a few weeks ago I really didn’t appreciate its power either. My “awakening” came when I recently had the opportunity to sit in on a […]
[Healthcare Success Leadership Podcast Series] What does it take to upset longstanding “tradition” in healthcare delivery and to provide patients with quick, convenient access to care via same day appointments and other innovative approaches. Cleveland Clinic’s Chief Marketing and Communications Officer Paul Matsen, and Stewart Gandolf, CEO of Healthcare Success discuss the process of change, top-tier […]
[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Jennifer Schultz, Vice President of Marketing and Lindsey Meyers, Vice President of Public Relations for Avera Health, about their 2016 SHSMD Connections Conference presentation: Building the Physician’s Practice in a Digital World. Today’s podcast with Lindsey Meyers and Jennifer Schultz sums up everything […]
[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Tanya Andreadis, Associate Chief Marketing Officer and Robin Ward, Director of Customer Engagement & Marketing Analytics for Penn Medicine, University of Pennsylvania Health System, about their upcoming presentation at the 2016 SHSMD Connections Conference on the topic: Marketing Automation, Oh My! Lessons from […]
[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Alan Shoebridge, Senior Director of Brand Marketing and Tammy Graves, Senior Director of Marketing from Providence Health and Services, about their upcoming presentation at the 2106 SHSMD Connections Conference on the topic: Evolution or Revolution: Your MarCom Department Must Change. Healthcare is changing […]
[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success talks with Dr. Jeff Cole, Vice President of Ancillary Services at Athens Regional Health System about Dr. Cole’s upcoming presentation at the 2106 SHSMD Connections Conference on the topic: Successfully Engaging Physicians in Value-Based Initiatives: Strategy and Best Practices from the Frontlines of Physician-Hospital Collaboration. […]
[Leadership Podcast Series] In this insightful and inspiring interview, Thomas H. Lee, MD, Chief Medical Officer of Press Ganey, and Stewart Gandolf, CEO of Healthcare Success, discuss An Epidemic of Empathy in Healthcare. In an increasingly consumer-driven health care environment, organizations must compete on delivering value for the patient. The traditional physician-centered world of health care delivery […]
[Leadership Podcast Series] In this conversation with Stewart Gandolf, CEO of Healthcare Success, Dr. James Merlino, president and chief medical officer of the strategic consulting division at Press Ganey provides an insightful perspective on healthcare’s evolving landscape, significant leadership issues and the state of patient experience. Prior to joining Press Ganey, Dr. James Merlino—also a practicing surgeon—was […]
[HS Leadership Podcast Series] David Dirks, Assistant Vice President of Healthcare Transformation for Intermountain Healthcare, and Healthcare Success CEO Stewart Gandolf discuss “shared accountability,” Intermountain’s overarching term for their transformation efforts in patient population health and healthcare delivery. Many hospitals, health systems and providers throughout the United States face the future proactively, bringing a new […]
[Podcast: Part Two in a series.] Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, about how retail is learning healthcare a lot faster than healthcare is learning retail. What is the new healthcare CUSTOMER mindset? Rob Klein, our guest in this podcast, explains […]
[SHSMD15 Podcast Series] This podcast previews the SHSMD15 presentation of Don Stanziano, Vice President of Marketing and Communications for Scripps Health: Empowering a Strong Brand: Scripps Health Integrates CRM into its Marketing Mix. There’s a new way to integrate digital and traditional healthcare marketing. By using customer relationship management (CRM) tools, healthcare companies are able to […]
[SHSMD15 Podcast Series] This podcast previews the SHSMD15 presentation of Deb Pappas, Senior Director of Marketing, and Kevin Pawl, Director of Patient Access, at Boston Children’s Hospital. Healthcare Success Business Development Director Lauren Henss talks with Deb and Kevin about their topic: High Touch, High Tech: Aligning Internal Workflows and Systems for Referral Growth. Physician […]
[SHSMD15 Podcast Series] Healthcare Success is pleased to present our continuing series of conversations with healthcare industry and marketing thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. This conversation is with Marcia Jackson, Director of Business Development, Temecula […]
[SHSMD15 Podcast Series] Healthcare Success is pleased to present this continuing series of conversations with industry thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. Among the challenges of a maturing physician relations program is bringing hospital leadership more […]
[SHSMD15 Podcast Series] Healthcare Success is pleased to present our continuing series of conversations with healthcare industry and marketing thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. Strategic media planning and measurement are significant keys to optimizing value […]
[SHSMD15 Podcast Series] Healthcare Success is pleased to present our continuing series of conversations with healthcare industry and marketing thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. In this podcast, Healthcare Success CEO Stewart Gandolf talks with the […]
[SHSMD15 Podcast Series] Healthcare Success is pleased to present our continuing series of conversations with industry thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. Healthcare delivery is changing rapidly, and with a dynamic backdrop as the stage, Kaiser […]
[SHSMD15 Podcast Series] Again this year, Healthcare Success is pleased to present this series of conversations with industry thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. One of the insightful presentations at SHSMD 15 will be a case […]
[SHSMD15 Podcast Series] Healthcare Success is pleased to present our continuing series of conversations with healthcare industry and marketing thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. In today’s podcast, Healthcare Success CEO Stewart Gandolf talks with Lee […]
In this Marketing Podcast, Healthcare Success Co-Founder Lonnie Hirsch and author and speaker Neil Baum, MD discuss the patient and practitioner advantages of shared medical appointments. In this detailed conversation. Dr. Baum outlines how shared appointments are provided in his office, and the benefits that patients report when this option is available. Healthcare delivery in […]
[Video Interview] In our continuing series of conversations with industry leaders, Healthcare Success CEO Stewart Gandolf talks with Mark Tager, MD who is the CEO of San Diego-based ChangeWell, Inc. Dr. Tager is the author of Total Engagement: The Healthcare Practitioner’s Guide to Heal Yourself, Your Patients and Your Practice. “One of the problems that […]
[SHSMD14 Podcast Series] Healthcare Success’ Kylie Ladd chats with Elizabeth Joint, the new marketing manager at Ochsner Health System (Louisiana). They spoke during the 2014 SHSMD Connections event in San Diego. Ochsner Health System, southeast Louisiana's largest non-profit, academic, multi-specialty, healthcare delivery system, is also one of the nation’s “most wired” organizations. A unique “O […]
[SHSMD14 Speaker Podcast Series] Tracy Borkowski, Director of Business Unit Marketing for Memorial Hermann Health System talks with Healthcare Success’ Kylie Ladd regarding the 2014 SHSMD Connections presentation: Attracting the Digital Healthcare Consumer: Innovations in Real-Time Online Appointment Scheduling. "There's a big appetite by consumers for online scheduling," Tracy Borkowski said, and Memorial Hermann Health System […]
[SHSMD14 Speaker Podcast Series] Mayo Clinic’s Katheryn Hawkins, Senior Analyst, and Erin Cole, Business Development Manager, talk with Healthcare Success’ Kylie Ladd regarding their presentation at the 2014 SHSMD Connections meeting. Their topic: New Methods to Identify the Right Relationship and Monitor Performance. The classic question in healthcare marketing is how to measure success. The […]
[SHSMD14 Speaker Podcast Series] Stewart Schaffer, Chief Marketing Officer for BayCare Health System in the Tampa, FL area talks with Lonnie Hirsch, Co-Founder of Healthcare Success about Stewart’s presentation at the 2014 SHSMD Connections meeting this month titled: Designing a Consumer-Driven Brand Experience that Brings the Brand Promise to Life. In hospital and healthcare marketing, what […]
[SHSMD14 Speaker Podcast Series] Lonnie Hirsch, Co-Founder of Healthcare Success talks with Marcy Marshall, Director of Employee Communications, Geisinger Health, about her upcoming presentation at the 2014 SHSMD Connections meeting titled: We Gave Our Employees a Voice: The Transformation of Employee Communications. What do you do about internal communications when health system employees—thousands of them—feel their voice […]
[SHSMD14 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success talks with Sharp HealthCare Multicultural Community Relations Specialist Jessica Lopez, and John Cihomsky, Vice President, PR & Communications. Jessica and John will be speaking at the 2014 SHSMD Connections Conference on the topic: Building Credibility With the Hispanic Community. The concept of “Show Me. Don’t Tell […]
[SHSMD14 Speaker Podcast Series] Lonnie Hirsch, Co-Founder of Healthcare Success talks with Tom Jensen, Director of Marketing for Mercy Health System about Mr. Jensen’s upcoming presentation at the 2014 SHSMD Connections Conference on the topic: Enabling Tools and Technologies: The Rise of Google Plus. Google Plus is standing toe-to-to with Facebook, but—as Tom Jensen and Lonnie […]
[SHSMD14 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success talks with Cleveland Clinic’s Chief Marketing and Communications Officer Paul G. Matsen. Mr. Matsen will be speaking at the 2014 SHSMD Connections Conference on the topic: Building a Global Healthcare Brand Through Multichannel Marketing. In today’s podcast, Stewart Gandolf and Paul Matsen discuss how the world-renowned […]
[2014 Cleveland Clinic Patient Experience Podcast] In our continuing series of leadership interviews, Lonnie Hirsch of Healthcare Success talks with Dr. Joseph Bianco, family medicine physician practicing in Ely, Minnesota. Dr. Bianco will be speaking at the Cleveland Clinic Patient Experience Summit on the topic of: Patient & Family Advisory Councils: Harvesting the Collective Patient […]
[2014 Cleveland Clinic Patient Experience Speaker Podcast Series] Stewart Gandolf of Healthcare Success talks with Leah Binder, President and CEO of The LeapFrog Group. “It’s a new voice that is starting to emerge for the healthcare consumer,” according to Leah Binder, President and CEO of The LeapFrog Group. In Stewart Gandolf’s conversation today, Leah talks […]
[2014 Cleveland Clinic Patient Experience Speaker Podcast] In our continuing series of leadership interviews, Lonnie Hirsch of Healthcare Success talks with Shannon Morris, Service Excellence Manager, Children's National Health System, Washington, DC. Shannon will be speaking at the Cleveland Clinic Patient Experience Summit on the topic of: The Power of Peer Coaches: Leveraging the Grassroots […]
[2014 Cleveland Clinic Patient Experience Speaker Podcast] In our continuing series of leadership interviews, Stewart Gandolf, CEO of Healthcare Success talks with Dr. James Merlino, Chief Experience Officer and Associate Chief of Staff for the Cleveland Clinic. A fundamental success factor for improving patient experience in any organization is a “from-the-top” mandate, Dr. James Merlino […]
[2014 Cleveland Clinic Patient Experience Podcasts] In our continuing series of leadership discussions, our guests today are Julie Moretz, Associate Vice Chancellor, Patient- and Family-Centered Care, University of Arkansas for Medical Sciences; and Kathy Vermoch, Patient Experience Leader and Project Manager, UHC (formerly University HealthSystem Consortium). This upcoming Summit presentation is titled, Successfully Partnering with Patients and […]
[2014 Cleveland Clinic Patient Experience Speaker Series] In today’s interview, we spoke with Chaplain Linda S. Golding of New York-Presbyterian Hospital as a preview of her upcoming presentation at the 5th Annual Patient Experience Summit in May. Her talk is titled, Reducing Compassion Fatigue and Building Cultural Competence Using Texts. Following a 30-year career in […]
[2014 Cleveland Clinic Patient Experience Speaker Series] In our continuing series of leadership discussions, Pamela Greenhouse, Executive Director, PFCC Innovation Center of UPMC, previews her Empathy + Innovation Summit presentation. The title of her talk: Patient and Family Centered Care Methodology: Improving Experiences and Outcomes While Reducing Costs. The “trifecta in care delivery” is the […]
[2014 Cleveland Clinic Patient Experience Speaker Podcast] In our continuing series of leadership interviews, Stewart Gandolf, CEO of Healthcare Success talks with Wayne Guerra, MD, Co-founder of iTriage, a popular mobile healthcare app. Dr. Guerra will be participating in a panel session titled, Game Changers in Mobile Apps at the 5th Annual Patient Experience: Empathy […]
[2014 Cleveland Clinic Patient Experience Speaker Podcast] In our continuing series of leadership interviews, Lonnie Hirsch of Healthcare Success talks with Gus Taylor, Chief Administrative Officer (CAO) at Florida Medical Clinic about his forthcoming presentation at the 5th Annual Patient Experience: Empathy Plus Innovation Summit hosted in Cleveland, Ohio by Cleveland Clinic from May 18-21. “In […]
[2014 Cleveland Clinic Patient Experience Speaker Series] In our continuing series of leadership interviews, Maureen Fagan, Executive Director of the Center for Patients and Families at Brigham and Women's Hospital previews her Empathy + Innovation Summit presentation. Her talk at the Patient Experience Summit is titled, Patient and Family Centered Care in Medical Grand Rounds: […]
[Podcast Series] In our continuing hospital leadership series, Healthcare Success Co-Founder Lonnie Hirsch talks with Lisa Ryan, Executive Director of National Advertising for Kaiser Permanente. The Kaiser Permanente organization has some distinct advantages. In their words, “The way we deliver health care is different. We are the caregiver, the hospital, the laboratory, and the pharmacy. […]
[Podcast Series] In our continuing hospital leadership series, Lonnie Hirsch talks with Laurie Labishak, VP Marketing, PR and Community Relations, Ohio Valley Health Services and Education, Wheeling WV. Recorded at the SHSMD Connections meeting in Chicago, Laurie describes the community hospitals’ recovery strategy, successful turnaround and public relations strategy. The public relations situation could hardly have […]
[SHSMD13 Podcast Series] In our continuing hospital leadership interviews hosted by Lonnie Hirsch, Advocate Health Care’s Kelly Jo Golson previews her SHSMD Connections 2013 presentation titled Breakthrough Brand Strategy. This case study presents the transition from a fragmented and unrecognized collection of hospital brands to a master brand for Advocate. The task of creating a […]
[SHSMD13 Podcast Series] Awhile back, the world-renowned MD Anderson Cancer Center recognized that it had a patient experience problem at their front door. Associate Vice President of Marketing Alicia Jansen explains it this way: “One of the things that we noticed early on was that the biggest sticking point that our patients had in interacting with […]
[SHSMD13 Podcast Series] David Marlowe is the founder of Strategic Marketing Concepts and a past president and board member of SHSMD, the Society for Healthcare Strategy and Market Development of the American Hospital Association. And in our podcast conversation with Lonnie Hirsch, David provides expert insight about tracking and metrics for effective and profitable hospital marketing. […]
[Healthcare Success Podcast] Hospital marketing professionals are not immune to a form of “white coat syndrome.” It’s the somewhat common phenomenon where patients exhibit elevated blood pressure in a clinical visit—but not in other settings—due to anxiety of being face-to-face with the doctor. Similarly in healthcare marketing, communications professionals can be nervous talking with physicians […]
[Podcast Series] Our interview guest today is Eula McKinney, Director of Ancillary Clinical Services Outreach Development at UCSF Medical Center in San Francisco. In this installment in our series about healthcare industry and marketing topics is hosted by Healthcare Success Co-Founder Lonnie Hirsch. “Vertical integration” is the healthcare industry term that includes assuring excellence in […]
[SHSMD13 Podcast Series] There are dozens of ways that hospital marketing and advertising can benefit from a readily available feedback channel. For some facilities, an online patient insight community taps into their customer base for a valuable “voice of the patient” resource. In our continuing series of podcasts, Healthcare Success Co-Founder Lonnie Hirsch talked with […]
