Fresh Online Face of AAE: Association’s Website is Sterling Endodontic Marketing

By Stewart Gandolf
Chief Executive Officer

AAE logo

American Association of Endodontists

We’re impressed with the new AAE website ( The American Association of Endodontists has revitalized its online presence with more content and improved endodontic marketing messages for the public and the professional ranks.

Refreshing (or completely re-doing) a website is good advice for most healthcare practices, hospitals and organizations. Too often their website is a set-and-forget proposition which ends up doing more harm than good. (Our post last week, Claims and Credibility, had a similar theme.)

Dental marketing is a changing landscape, and there is wider marketing awareness among endodontists. Competition has increased and more practices are refining their branding and becoming proactive in their referral and new business development efforts.

The AAE seems to have recognized these shifts among professionals and the public, and their new website delivers more content and easier navigation for dental professionals, members and patients. There’s educational material for the public that answers the tired stereotype of root canals being a painful and dreaded procedure. The association site also provides a resource section for professionals to spread the word in their local community.

What’s more, the AAE has seamlessly integrated several social media outlets including RSS feeds, LinkedIn, Twitter and others. The also provide discussion forums for dental professionals, as well as a Facebook page and a YouTube channel.

Overall, the new AAE website is a quality website revision and a timely example of endodontic marketing at work. Read more about results-oriented endodontic practice marketing here on our website.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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