Fresh Online Face of AAE: Association’s Website is Sterling Endodontic Marketing
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American Association of Endodontists

We’re impressed with the new AAE website ( The American Association of Endodontists has revitalized its online presence with more content and improved endodontic marketing messages for the public and the professional ranks.

Refreshing (or completely re-doing) a website is good advice for most healthcare practices, hospitals and organizations. Too often their website is a set-and-forget proposition which ends up doing more harm than good. (Our post last week, Claims and Credibility, had a similar theme.)

Dental marketing is a changing landscape, and there is wider marketing awareness among endodontists. Competition has increased and more practices are refining their branding and becoming proactive in their referral and new business development efforts.

The AAE seems to have recognized these shifts among professionals and the public, and their new website delivers more content and easier navigation for dental professionals, members and patients. There’s educational material for the public that answers the tired stereotype of root canals being a painful and dreaded procedure. The association site also provides a resource section for professionals to spread the word in their local community.

What’s more, the AAE has seamlessly integrated several social media outlets including RSS feeds, LinkedIn, Twitter and others. The also provide discussion forums for dental professionals, as well as a Facebook page and a YouTube channel.

Overall, the new AAE website is a quality website revision and a timely example of endodontic marketing at work. Read more about results-oriented endodontic practice marketing here on our website.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



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