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Clever Orthodontic Marketing Contest Keeps Kids and Parents Connected to the Practice During Vacation Months

By Stewart Gandolf, Chief Executive Officer

where in the world contestCould it be that orthodontic practices have more fun?

Seems that way with things like this simply fun orthodontic marketing idea at Pashley & Baum in Irvine, CA. They’re an orthodontic practice, and it's a kid's contest, but this concept would fly with other professions as well; pediatrics, adolescent medicine, family practice or maybe others that are simply young at heart.

The Where in the World Are Our Patients? contest is for kids and their parents and it looks like it could produce some interesting entries. The practice used Facebook to help spread the word and solicit responses which were only open for about six weeks during summer vacation time.

No doubt it helped remind young patients and parents about good oral hygiene, eating habits and “appliance maintenance” even when they are away from home (and away from the practice.)

The contest featured four categories, with prizes for Furthest Location, Most Creative, Most Adventurous, and Funniest vacation.

Have you seen an ingenious marketing idea lately? (Your idea or from anywhere.) Please tell us about it. Could be we’ll write an article or blog post and share it with others in healthcare marketing.

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