Clever Orthodontic Marketing Contest Keeps Kids and Parents Connected to the Practice During Vacation Months

By Stewart Gandolf
Chief Executive Officer

where in the world contestCould it be that orthodontic practices have more fun?

Seems that way with things like this simply fun orthodontic marketing idea at Pashley & Baum in Irvine, CA. They’re an orthodontic practice, and it’s a kid’s contest, but this concept would fly with other professions as well; pediatrics, adolescent medicine, family practice or maybe others that are simply young at heart.

The Where in the World Are Our Patients? contest is for kids and their parents and it looks like it could produce some interesting entries. The practice used Facebook to help spread the word and solicit responses which were only open for about six weeks during summer vacation time.

No doubt it helped remind young patients and parents about good oral hygiene, eating habits and “appliance maintenance” even when they are away from home (and away from the practice.)

The contest featured four categories, with prizes for Furthest Location, Most Creative, Most Adventurous, and Funniest vacation.

Have you seen an ingenious marketing idea lately? (Your idea or from anywhere.) Please tell us about it. Could be we’ll write an article or blog post and share it with others in healthcare marketing.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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