A few years ago, my dentist retired and I scheduled my first visit with a dentist who had become a client. After my first appointment, he personally made a follow-up phone call to see if everything met my expectations in the first visit. (It was a step in his new medical practice marketing plan.)
Though the call only lasted about a minute, I was so surprised that he took the time to follow-up that I must have told five people about it—with a glowing testimonial in each retelling. As a reflection of the “patient experience,” it was a gold star move.
Is the follow-up a step in the plan?
Just about every healthcare provider situation—from hospitals to private practices—can take a lesson from dentists about the importance of “the follow-up.” It’s an often forgotten touch point for keeping in touch, and a vital step in a comprehensive medical practice marketing program.
How many ways can you use the follow-up step in appointments, new patients, elective surgery follow-up visits, lap-band surgery, breast augmentation or reductions, LASIK and laparoscopic procedures?
Follow-up with patients about new medication instructions can also be of critical importance to compliance and outcomes. As an example, a study by Michael J. Maniaci, MD of the Mayo Clinic reviewed the of charts of 172 patients discharged after being prescribed a new medication. Of the survey respondents:
5 Ways To Follow-Up With Patients.
We know that running a vibrant practice may not offer you the time to keep in touch personally with each patient after each visit or procedure. So, as idea starters, here are five proven ways to follow-up with patients and build a reputation for great service as part of a medical practice marketing plan:
Your situation may require something different than this list of options, so invent your own approach. The value of "the follow-up" is in making an unexpected, positive contact.