By Stewart Gandolf
Chief Executive Officer
Has digital advertising eclipsed television ad revenues for the first time or secured the top spot forever? Is TV advertising on its way out—obsolete, retired, a locker room has-been? The shocking news recently is: The once-powerful television advertising has fallen to second place against the fast-rising digital advertising. Here’s how AdAge reported the media breakthrough:
“Step aside, TV and desktop: Digital advertising revenue surged nearly 22 percent to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015. Although it marks eight consecutive record breaking years, the IAB’s report represents the first time mobile has overtaken desktop spending, and the first time digital as a whole has passed TV ad spend.”
It’s news that rocked the marketing world, and Healthcare Success is hosting a heavyweight webinar for an ultimate shake out of Digital vs. TV. Join us for an exclusive webinar deciding the power of advertising. It’s free and fun on Thursday, September 14, 1PM Eastern, 10AM Pacific time. Who’s it gonna be? Digital Advertising versus Television Advertising. Reserve your ringside seat for an informative, fact-filled webinar and battle of the Healthcare Success media experts.
TV vs Digital: The media giants square off…
Is the newcomer digital advertising really powerful, pervasive and persuasive? Who’s watching television? Can digital and TV advertising coexist in the same ad plan?
On the digital advertising side: “The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the US, hitting $19.6 billion. Q1 2017 marks the seventh consecutive first quarter to have double-digit, year-over-year growth.” [The Internet Advertising Revenue Report: PwC US]
On the television advertising side: “National TV advertising sales are expected to be flat again. Search is expected to remain the largest revenue generator, while video and social are expected to post the strongest growth rates of about 28 percent each.” [AdvertisingAge]
The free webinar “battle” features Healthcare Success’ two industry experts. Charlie DeNatale, Media Buyer, AKA “The Other Italian Stallion,” is the mouthpiece for the facts and figures behind television advertising. And in the opposite corner, representing the online and digital advertising world is Raheim Bundle, Healthcare Success Digital Marketing Manager, AKA “The Digital Machine.”
We promise an informative and engaging 30-minute debate followed by a Q&A session.
Your Healthcare Success media team…
Charlie DeNatale, Media Buyer Charlie has over 30 years of experience in media planning, buying and research with expertise in national, regional and local direct response broadcast strategies and analysis. He previously was media director of Christopher Thomas Associates and Lobo & Petrocine in New York and is currently overseeing and managing all media plans and budgets for more than 30 clients. He has also served as a marketing consultant for AT&T, Playboy Enterprises and Tribune Entertainment, helping to develop revenue-generating strategic partnerships with Fortune 500 companies and media outlets. Charlie attended Upsala College and has a Bachelor of Science degree in Radio and Television Broadcasting.
Raheim Bundle, Digital Marketing Manager Raheim handles campaign strategy, setup, optimization, A/B testing and bid management for all of Healthcare Success’ client Paid Digital Campaigns. A fitness enthusiast and Marine Veteran who brings a high level of energy and expertise to our online team, along with 12+ years experience with all forms of paid digital advertising. Raheim is committed to driving quality traffic to clients’ websites and increasing overall conversions via effective paid online advertising practices. As part of staying on top of each campaign, Raheim is responsible for our Google partnership and keeping up with ever-changing Best Practices within the paid digital landscape.