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man in wheelchair checking mobile phone

When it comes to online content, video is king. YouTube is now the second-most widely used search engine in the world, so there’s no question that this mode of media is preferred amongst many. Your prospective patients may be more likely to watch a video than read an explainer article or browse your website. Healthcare […]

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woman reads mail from mailbox

Direct mail is not dead. At a time when email inboxes are overflowing, how else can you reach prospective patients in your area without overwhelming them? In fact, a piece of healthcare-related mail can be a nice break from the screen, a physical reminder that a local specialist, practice, or hospital is here to offer […]

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experiential marketing billboard

For today’s podcast, I sat down with a marketing colleague, Aaron Gaeir, CEO and owner of Grandesign. He’s doing some impressive things in the world of experiential marketing—a subspecialty of marketing that really only a few agencies can do (and do well). We talk about Gaeir's definition of experiential marketing, look at some of Grandesign’s […]

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man holding phone using waze advertising app

“Location, location, location.” It used to be one of the most important factors when starting up a new practice location (or any other healthcare business). But the way people find healthcare is changing rapidly. Today, it’s easy for your competitors to win patients near you—whether or not they’re closer to those patients’ homes. Patients are […]

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woman at a table working on a laptop for healthcare digital advertising

In marketing, the Pareto principle—or the 80/20 principle—applies to a lot of what we do. For example, more often than not, 20% of the healthcare organizations in any given demographic are responsible for 80% of the ad space. The rest are missing out on a digital advertising opportunity—and that’s one of the most powerful tools […]

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photo of laptop keyboard with social icons

Chances are, the majority of your staff has at least one social media page they check fairly often. Members of your staff have written posts and uploaded photos plenty of times before—they know the social media essentials, and they’re happy to post on the company Facebook page. It’s great to have someone on staff willing […]

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people using post-it notes to build top digital marketing agency strategy secrets

You’ve heard the acronyms floating around: SEO, PPC, CPC, SEM. You might even have a good handle on what some of these things entail. But how do you peace it all together into one cohesive strategy? What tried-and-true facts do the top digital marketing agencies use to help their clients succeed? Related: 3 Simple Ways to […]

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100 dollar bills representing cost of digital advertising

Once upon a time, a good website could set you apart from your competitors. But today, digital marketing is about a whole lot more than simply having a website. People have to be able to find you online. That requires both an organic marketing plan (like search engine optimization and social media posts) and a […]

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hispanic mother and child experiencing a cross-generational approach in healthcare with doctor

While many other industries are catching on to the needs of the modern Hispanic consumer, healthcare has been slow to catch up. Of all ethnic groups in the United States, Hispanics are the least likely to have a doctor they see regularly or even to have health insurance. About 22% of Hispanic Americans do not […]

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website design on computer and mobile devices on desk

Mobile is taking over the world. There’s no way around it. When you have a personal assistant in your pocket every day, why would you perform searches primarily on a desktop computer? As user behavior changes, the future of mobile advertising is changing as well. Hospitals and practices must keep up if they want to […]

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woman doing neighborhood watch

What if you ran an ad for your private practice or hospital online only to find it was running alongside a hate site? Could patients be associating your brand with offensive, divisive content? Unfortunately, there’s no organized “neighborhood watch” in the digital landscape. We all know the internet can be a place where people feel […]

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scrabble pieces spelling out "who do you trust?"

A fisherman’s first question is always: “Are they biting?” And regardless of the response, the second question is always: “What bait are you using?” It’s easy to see the marketing analogy. First, do your new business fishing where the fish are. And second, know the prospective patients’ healthcare advertising preference. Do they want digital or […]

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