Why Does Digital Advertising Cost So Much in Healthcare?

Last Updated on May 28, 2019 by Raheim Bundle

100 dollar bills representing cost of digital advertising

Once upon a time, a good website could set you apart from your competitors. But today, digital marketing is about a whole lot more than simply having a website. People have to be able to find you online. That requires both an organic marketing plan (like search engine optimization and social media posts) and a […]

Marketing to Hispanics: A Cross-Generational Approach

Last Updated on June 3, 2019 by Stewart Gandolf

hispanic mother and child experiencing a cross-generational approach in healthcare with doctor

While many other industries are catching on to the needs of the modern Hispanic consumer, healthcare has been slow to catch up. Of all ethnic groups in the United States, Hispanics are the least likely to have a doctor they see regularly or even to have health insurance. About 22% of Hispanic Americans do not […]

[VIDEO] How Hospitals and Practices Can Keep Up with Mobile Advertising

Last Updated on June 6, 2019 by Stewart Gandolf

website design on computer and mobile devices on desk

Mobile is taking over the world. There’s no way around it. When you have a personal assistant in your pocket every day, why would you perform searches primarily on a desktop computer? As user behavior changes, the future of mobile advertising is changing as well. Hospitals and practices must keep up if they want to […]

Your Online Neighborhood Watch: Are You Advertising on Unsafe Sites?

Last Updated on June 6, 2019 by Stewart Gandolf

What if you ran an ad for your private practice or hospital online only to find it was running alongside a hate site? Could patients be associating your brand with offensive, divisive content? Unfortunately, there’s no organized “neighborhood watch” in the digital landscape. We all know the internet can be a place where people feel […]

Consumers Avoid “Fake News” and Trust Healthcare Advertising

Last Updated on September 19, 2019 by Peter Do

scrabble pieces spelling out "who do you trust?"

A fisherman’s first question is always: “Are they biting?” And regardless of the response, the second question is always: “What bait are you using?” It’s easy to see the marketing analogy. First, do your new business fishing where the fish are. And second, know the prospective patients’ healthcare advertising preference. Do they want digital or […]

How to Create a Compelling Landing Page That Converts

Last Updated on June 3, 2019 by Stewart Gandolf

paper drawing and words reading "Landing Page"

The concept of “If you build it, they will come,” doesn’t always work in business. There are no “set-and-forget” benefits from just posting a website. And simply being the good (the best, maybe even great) healthcare provider in town is no assurance that consumers will know it and lineup at the office door. Worse, we’ve seen a […]

Beware of Zombie Websites and Fraudulent Digital Ripoff

Last Updated on June 6, 2019 by Raheim Bundle

It’s tough attracting new patients. And just when you thought you only had to worry about ransomware, phishing scams, phony charities and the desperate email from a Nigerian prince…along comes a big-time advertiser swindle. “Zombie websites” amount to a rapid-fire digital fraud that has picked the pockets of some of the nation’s biggest brands. Hershey’s, […]

Making Sense and Success of Hospital Service Line Marketing

Last Updated on June 4, 2019 by Peter Do

A service line—and hospital service line marketing—are hard workers. These doorways into the facility serve several distinct purposes. Among these, in the big picture of things, is the task of communicating the organization’s branding message. In addition, there is the need to spotlight specific services and capabilities to the general public. It’s always a challenge […]

Yeah, Size Matters: Impact of Visually-Demanding Graphics

Last Updated on June 5, 2019 by Stewart Gandolf

A fundamental element of marketing and advertising tells us that, before you can persuade or convince an audience, it’s imperative that you command their attention. And, when you can effectively and instantly grab the viewer/audience by the eyeballs, their curious mind is bound to follow. It’s simply the way that we’re wired. The physiology of […]

TV vs Digital: Grab a Ringside Seat for the Advertising’s Battle Royale

Last Updated on September 19, 2019 by Stewart Gandolf

old television and a large computer flat screen representing TV advertising vs digital advertising

Has digital advertising eclipsed television ad revenues for the first time or secured the top spot forever? Is TV advertising on its way out—obsolete, retired, a locker room has-been? The shocking news recently is: The once-powerful television advertising has fallen to second place against the fast-rising digital advertising. Here’s how AdAge reported the media breakthrough: “Step […]

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