[Series Installment] Here’s how to inspire advertising action. Look back at last week’s installment in this series titled, Social Proof Primer: How to Use Marketing’s Psychological Secret Sauce. Previously, we labeled the concept as “marketing’s psychological secret sauce.” As a device to boost response, a dash of this power-packed juice belongs in every advertising message.
It turns out that social proof is one of the most compelling and motivating ingredients in the applied science of marketing. The general concept is easy to understand, and it’s fairly simple to incorporate some form of validation in your marketing message—either online or offline.
The concept existed long before it earned an academic title. The idea of people wanting to do the right thing—is a type of conformity. You’ll see that a dab of social proof is useful on your website, in a blog, or somewhere in just about every form of print, broadcast or digital advertising.
In this article installment, we’ll present a couple dozen useful ways to tap into the psychological phenomenon that encourages people to follow the actions of others and increase conversions.
Consider how you can leverage social proof, with one or more of these ideas for greater effectiveness in your marketing and advertising. We’re proud to say that we’ve helped hundreds of healthcare providers and practices throughout the United States [Social Proof], and we’d be pleased to help you. Call us today. 800-656-0907.
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