Organic Healthcare Marketing: To DIY or Not to DIY?

woman searching for organic healthcare marketing on computer

Eventually, every digital marketing specialist hears this phrase from a current or would-be client: “We can do this ourselves.” Usually, we hear this in regards to organic digital marketing. While paid digital advertising is a short-term strategy to get patients now, organic marketing is a long-term investment. Paid advertising (placing ads on Google, Facebook, etc.) […]

man holding phone using waze advertising app

“Location, location, location.” It used to be one of the most important factors when starting up a new practice location (or any other healthcare business). But the way people find healthcare is changing rapidly. Today, it’s easy for your competitors to win patients near you—whether or not they’re closer to those patients’ homes. Patients are […]

woman giving speech that displays healthcare thought leadership

One of the things I love most about my job is the opportunity to meet with some really great people doing amazing work in healthcare. Recently, I spoke with Johnny Smith, Senior Director of Marketing and Communications at Ascension Health, the nation’s largest non-profit health system. I reached out to him after hearing about his […]

hispanic mom searching mobile marketing on phone

Hispanics are known as mobile “Super Consumers”: the most active smartphone users of any demographic in the U.S. In fact, according to Nielsen, Hispanics spend about 14 hours a week using smartphone apps and searching online on their phones. As the fastest-growing demographic in the country, it’s so important to find ways to reach this […]

map with pins representing primary care footprint

Each year, the Society for Healthcare Strategy & Market Development (SHSMD) puts on a very successful event in association with the American Hospital Association—and it’s not just for hospitals. Take James Robberson’s topic from SHSMD 2018: “Optimizing Your Primary Care Footprint.” Robberson is the Director of Business Development at Littleton Adventist Hospital, and while his […]

doctor and patient smiling due to maintaining patient loyalty

This week, I’m leaving my doctor’s office. I see a friendly, highly experienced nurse practitioner at my primary care physician’s office, and I trust her expertise. But I simply cannot put up with the lack of communication and scheduling issues I’ve dealt with at the office for any longer. I’m sure patient loyalty is important […]

doctor listening to an infant patient's voice and laughing with mother

As a healthcare marketer, I strongly believe in the importance of listening to and understanding the patient voice. And today’s podcast helps guide hospitals and healthcare organizations of all sizes on how to do just that. I had the opportunity to speak with Dennis Jolley, Chief Strategy and Communications Officer & Vice President for Institutional […]

woman at a table working on a laptop for healthcare digital advertising

In marketing, the Pareto principle—or the 80/20 principle—applies to a lot of what we do. For example, more often than not, 20% of the healthcare organizations in any given demographic are responsible for 80% of the ad space. The rest are missing out on a digital advertising opportunity—and that’s one of the most powerful tools […]

doctor and patient in doctor's office discussing better care

Running any healthcare organization comes with a number of challenges and obstacles. But CityMD, a large chain of urgent care centers in New York, has found a way to expand to 100+ locations without sacrificing care and compassion. In fact, as Richard Park, MD, CEO and Founder of CityMD tells me in today’s podcast, care […]

Organic Healthcare Marketing: To DIY or Not to DIY?

Waze Advertising in Healthcare: A New Kind of Billboard

[PODCAST] Healthcare Thought Leadership: Building a Plan from the Ground Up

Hispanic Mobile Marketing Trends: Reaching Smartphone “Super Consumers”

[PODCAST] How Hospitals Are Optimizing Their Primary Care Footprints

Patient Loyalty: How to Build and Maintain Relationships in the New Age of Healthcare

[PODCAST] The Patient Voice: Incorporating Feedback into Your Strategies

[PODCAST] The Secret to Better Care in the Changing World of Healthcare

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