Don’t Miss These 7 Free (Or Cheap) Healthcare Marketing Opportunities

free healthcare marketing: doctor gives tv interview

Securing the growth of any healthcare business requires a thorough plan and budget for your marketing. But we get it—many doctors, administrators, and executives are also searching for free, simple ways to reach a local audience. Many of these free healthcare marketing opportunities will require time and commitment, but most are simply good business practice. […]

doctors and pharmaceutical executives discussing patient experience

If you’ve listened to our podcast before, you probably know that I love talking to other thought leaders and experts about patient experience. For today’s podcast, I thought I’d take a fun departure from what we usually do and speak to an expert about patient experience in pharmaceuticals. I spoke with Doug Noland, head of […]

man hanging up phone exemplifying how companies are losing patients

You know you need a website to succeed in healthcare today. While some organizations rely heavily on word-of-mouth and doctor referrals, this won’t last forever. Today’s savvy patients are researching everything from dentists to radiologists to medical device manufacturers before they ever consider a product or service. Your website helps these patients find the right […]

medical marketing laptop wire spelling "2019"

This year, we’re likely to see some dramatic changes in the world of healthcare. With private equity acquisitions on the rise, retailization in high demand, and some fierce competition, it’s time to start treating your healthcare organization like the business it is. Make 2019 the year you find what works for your medical marketing. These […]

computer used for healthcare marketing 2019

The only constant is change, and that’s never been truer in the world of Healthcare Marketing. This year brought major acquisitions, new consumer priorities, and competitive trends that will only heighten in the New Year. Hospitals, medical practices, and healthcare organizations will have to stay one step ahead to keep up with both competitors and […]

For today’s podcast, I sat down with a marketing colleague, Aaron Gaeir, CEO and owner of Grandesign. He’s doing some impressive things in the world of experiential marketing—a subspecialty of marketing that really only a few agencies can do (and do well). We talk about Gaeir’s definition of experiential marketing, look at some of Grandesign’s […]

Ed Bennett has long been a thought leader in healthcare social media and marketing. The founder of MarTech.Health, a new kind of vendor directory built for healthcare marketing professionals, he’s always been on the cutting-edge of healthcare technologies, so I was excited to talk to him about the recent session he facilitated at the 2018 […]

The patient is going away and the consumer is here to stay. We’ve seen and discussed this trend for years, and today, we have the chance to see how this shift to consumerism affects various demographics—and women in particular. This week on our podcast, I’m talking with Rob Klein, founder and CEO of Klein & […]

man holding phone while on medical website

The right mix of search engine optimization and digital advertising can bring more prospective patients to your site. But if your medical website is missing these key elements, your efforts may be wasted. Win more patients with our top 5 medical website design must-haves. Photos of People Feeling Their Best We find that a website […]

video camera streaming healthcare meeting

Penn Medicine Princeton Health considers community wellness an important part of its mission. And one of the most successful ways it has engaged with its audience is streaming video. In fact, over the past two years, after a shift in their video strategy, the health system has seen a 37% increase in video views. Healthcare […]

Don’t Miss These 7 Free (Or Cheap) Healthcare Marketing Opportunities

[PODCAST] Providing a Better Patient Experience in Pharmaceuticals

4 Ways Your Online Presence Keeps Patients Away

10 Medical Marketing Strategies to Try in 2019

Top 15 Healthcare Marketing Trends for 2020

[Podcast] Experiential Marketing: An Exciting Time for Healthcare

[Podcast] Engage at Warp Speed With New Healthcare Technologies

[PODCAST] 2019 Omnibus Study Results: Female Healthcare Consumers

5 Medical Website Must-Haves to Win More Patients

[Podcast] Engaging a Healthcare Audience with Video Streaming

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