The Paradox of Choice & Digital Marketing: 3 Vital Takeaways for Healthcare

assortment of jams representing the paradox of choice marketing

There are more choices in healthcare than ever before. Since the introduction of Obamacare, a lot more people have access to a wider range of insurance options. From there, there are even more decisions for a patient to make: urgent care or primary care? Direct primary care or concierge medicine? Generic or prescription medicine? Is […]

photo of hand holding pills that represent marketing medicine

If a patient on medication for depression started to feel better, should she go off her meds? Should someone experiencing relief from strep throat throw out the remaining antibiotics? Of course not. From time to time, we hear from clients that their current patient volume is just fine. They’re ready to stop the marketing and […]

people using post-it notes to build top digital marketing agency strategy secrets

You’ve heard the acronyms floating around: SEO, PPC, CPC, SEM. You might even have a good handle on what some of these things entail. But how do you peace it all together into one cohesive strategy? What tried-and-true facts do the top digital marketing agencies use to help their clients succeed? Related: 3 Simple Ways to […]

You and your team carefully screen all job candidates to make sure they’re a good fit. After a few weeks of medical staff training, your front office staff knows all about your specialty or your primary service lines, and they’re a big advocate for your practice or hospital. But if you think this is the […]

doctor giving card exemplifying marketing ethics in healthcare

Marketing ethics have been a topic of debate in healthcare for years. Can healthcare organizations, hospitals, and practices really feel good about spending advertising dollars to attract patients? Shouldn’t patients naturally drift towards quality organizations? In today’s changing world of healthcare, some form of marketing is almost a requirement. Gone are the days when patients […]

Today, most patients in need of a healthcare provider will begin their search online. Even if your organization is primarily physician referred, people are searching for your website before following through with an appointment. A poor web presence could be a deal breaker. Recently, we’ve written a lot about what kind of websites deliver patients. […]

3 arrows showing the many directions of marketing strategy

Marketing for healthcare organizations is changing—fast. But when you’re absorbed in the world of healthcare, it’s tough to know what’s going on in the world of marketing healthcare. Strategies that worked just a few years ago might not work today—but then again, many tried and trued methods continue to be successful for certain practices, hospitals, and organizations. […]

If you were in pain, would you want to see a surgeon? Or would you rather see a board-certified surgeon specializing in a minimally invasive procedure that gets you back to doing what you love? Words matter, and quality copy helps patients to see their experience in your office will be unlike anything they could […]

couple on laptop in frustration with failed digital marketing

Digital marketing might sound easy enough to those with basic knowledge of the web. But it’s about so much more than simply good design or strong copy—and it’s certainly not all about posting on Facebook. To be competitive with digital marketing in healthcare, you need to invest in your brand. And paid search and display […]

woman holding hands over head due to bad doctor website

Doctor websites can often be insightful and educational. But is that really all you need for your hospital or practice website to be complete? 6 things all doctor websites need Of course, all doctor websites are going to be different. Some are suited for before-and-after photos, while some are primarily focused on showing their compassionate […]