Love it or hate it, voice technology is here to stay. For those who love it, voice-commanding Siri or Alexa to report on the weather or play a song is kind of a power trip, not to mention ultra convenient. For those who loathe it, the complaints range from difficulty with Alexa’s comprehension to fears […]
These days, it’s unusual for an organization not to have several social media accounts. Whether or not you post healthcare content regularly, chances are high that your healthcare organization, like most brands, has some sort of social media presence. Social platforms have become a vital and vibrant health resource for consumers—and not just for Millennials […]
A great healthcare marketing agency can help you go after the patients you want, build your brand, and grow revenues. Just as vitally, they’ll be there for you—not for a one-off project or creative piece, but as a true marketing partner. The cold, hard truth is, many agencies won’t actually form a true marketing partnership […]
Too busy to spend time in a seminar or read articles for hours each night to stay up on healthcare marketing and patient experience trends? We’ve got you covered. These 9 healthcare podcasts are the perfect way to absorb valuable information during your commute to work or on an evening run. We’ve sorted them into […]
How many times have you been walking along and nearly collided with someone staring at their phone? Many people are clearly absorbed with their mobile devices. And the majority of that time is spent on apps—like Facebook and Instagram. So can healthcare providers reach these same people through social media, where their attention is so […]
Relationship building has always been an essential part of the doctor-patient dynamic. Today, however, patients hope the doctor-patient relationship will become increasingly digital. Of course, it’s just as important to meet in person as it always was. But for patients (and potential patients) with busy lives, it’s a good idea to have multiple touchpoints. And […]
Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a […]
You and your staff know exactly why patients should choose your practice or hospital. You’ve probably got a great team and impressive expertise. And you truly care about the needs of your patients. But is this enough to keep patients coming back? Lately, other healthcare organizations have been improving their products and services in ways […]
Direct mail is not dead. At a time when email inboxes are overflowing, how else can you reach prospective patients in your area without overwhelming them? In fact, a piece of healthcare-related mail can be a nice break from the screen, a physical reminder that a local specialist, practice, or hospital is here to offer […]
In a recent study, 90% of older adult internet users said they’ve used social media to find or share health information. Undoubtedly, social media is a major part of many people’s lives. And if you’re in the business of healthcare, social media may help increase brand loyalty and boost your reputation. You just may need […]
