Marketing ethics have been a topic of debate in healthcare for years. Can healthcare organizations, hospitals, and practices really feel good about spending advertising dollars to attract patients? Shouldn’t patients naturally drift towards quality organizations? In today’s changing world of healthcare, some form of marketing is almost a requirement. Gone are the days when patients […]
Today, most patients in need of a healthcare provider will begin their search online. Even if your organization is primarily physician referred, people are searching for your website before following through with an appointment. A poor web presence could be a deal breaker. Recently, we’ve written a lot about what kind of websites deliver patients. […]
Marketing for healthcare organizations is changing—fast. But when you’re absorbed in the world of healthcare, it’s tough to know what’s going on in the world of marketing healthcare. Strategies that worked just a few years ago might not work today—but then again, many tried and trued methods continue to be successful for certain medical practices, hospitals, and […]
If you were in pain, would you want to see a surgeon? Or would you rather see a board-certified surgeon specializing in a minimally invasive procedure that gets you back to doing what you love? Words matter, and quality copy helps patients to see their experience in your office will be unlike anything they could […]
Digital marketing might sound easy enough to those with basic knowledge of the web. But it’s about so much more than simply good design or strong copy—and it’s certainly not all about posting on Facebook. To be competitive with digital marketing in healthcare, you need to invest in your brand. And paid search and display […]
Doctor websites can often be insightful and educational. But is that really all you need for your hospital or practice website to be complete? 6 things all doctor websites need Of course, all doctor websites are going to be different. Some are suited for before-and-after photos, while some are primarily focused on showing their compassionate […]
Let’s face it: doctors aren’t web designers. You certainly have a say on what goes into your website—but designers spend years learning about user experience, and cultivating an eye for design. Although you have access to medical stock photos and an advanced camera phone (we’re assuming), it can be tough to choose the photography for […]
This week, we want to address some of the myths about healthcare marketing we hear every single day. Some of these get in the way of your marketing in general. Some just make it hard to see any ROI. Either way, these beliefs about healthcare marketing are a form of self-sabotage. Related: Our Healthcare Marketing Agency […]
Private equity deal activity has dropped by about 19% in the last 4 years—but healthcare-specific deals continue to grow at a steady rate year after year. That’s because healthcare organizations are a strong investment, with high margins and a product that will always be in demand, whether in biotechnology, medical devices, or private practice. However, […]
Planning a smart marketing strategy means basing your decisions on data. And today, the data shows that 70% of people use social media. It may not be where prospective patients are actively searching for a doctor, but a solid social media strategy can still build trust with your demographic. And, as you’ll see in this […]
