Here’s Why Your Marketing Strategy Isn’t Working

notepad with drawing representing a marketing strategy that isn't working

Sometimes, a marketing campaign doesn’t work out. It happens, and it stinks. But just because one marketing effort doesn’t work, that doesn’t mean marketing doesn’t work in healthcare. When you begin trying new marketing campaigns, you might be dismayed to find the results aren’t quite what you hoped for or expected. However, that doesn’t mean […]

search bar representing where the benefits of medical SEO are found

Marketing your hospital or practice means learning some complex terms and sorting through a lot of jargon. You may have heard that, in healthcare, SEO can help you increase your search engine rankings. But what does that really mean for your bottom line? Will you see new patients? And is it worth the effort? Related: SEO […]

doctor showing compassion for patient bettering the patient experience

Patient experience is a phrase we’ve all heard countless times—especially over the last few years. But when used in a hospital or practice, the phrase can occasionally elicit eye rolls. Healthcare professionals all wish they could spend more time with patients, and they try their best. But even the little things can make a difference […]

hispanic mother and child experiencing a cross-generational approach in healthcare with doctor

While many other industries are catching on to the needs of the modern Hispanic consumer, healthcare has been slow to catch up. Of all ethnic groups in the United States, Hispanics are the least likely to have a doctor they see regularly or even to have health insurance. About 22% of Hispanic Americans do not […]

A physician liaison role can be vital when doctor referrals are crucial to the success of a hospital or practice. I’ve met some fantastic physician liaisons over the course of my career—especially when they are in the right position, with the right culture fit, and receive the proper compensation, time, and training. Unfortunately, I’ve also […]

man reading over paper that measures marketing effectiveness

Would a doctor prescribe medicine without knowing it works? Of course not. So why continue your marketing campaigns without any data to back up their value? If you’re doing any marketing at all, it’s vital that you have a system for measuring marketing effectiveness. Data-driven marketing helps to fine-tune your efforts for the best ROI—so […]

photo of computer on desk with text reading "WWW."

In healthcare, we see this all the time. A patient walks into a medical practice looking perfectly fine. But after some blood work, it turns out the healthy-looking patient has a hidden illness. As marketers, we see the same thing happen with websites. A physician or even an amateur web designer may think a website […]

doctor writing out challenges in healthcare today on a black chalkboard

Hospitals and practices across the U.S. face unique challenges in healthcare today. People’s attitudes toward healthcare have changed, making it more difficult to reach new patients at the right stage of the decision-making process. However, the biggest issue is that healthcare organizations struggle to adapt to the changing needs of patients Challenges in healthcare today are […]

millennial women talking about healthcare in office

Millennials have the power to enact change. According to the US Census Bureau, this group (of people born between 1981 and 1996, myself included) now outnumbers baby boomers by about 8 million. And if we have the power to kill off everything from restaurant chains to paper napkins to the diamond industry, then believe me: millennial […]