SEO is a critical marketing-related factor. And the guidance of a healthcare advertising agency is highly recommended. It’s far too easy for well-intended individuals to create search engine optimization blunders.
One reason you need professional SEO help is that the big search engines have us all outnumbered. They use dozens of uber-smart people to create and maintain a complex search algorithm. The formula delivers meaningful search results that are relevant to keywords or phrases.
These bright folks--specialists--are good at their work. But there’s a catch. The search engines keep the specifics of their search algorithm a secret. They offer hints. Training is available. They have regular discussions. But everyone who wants to rank high on the search results page needs to study SEO techniques. And know what works and what doesn’t work.
Search Engine Optimization is a mix of art and science. So this is the work of devoted specialists here on the agency side. At our healthcare advertising agency, the SEO team of specialists keep current with search engine expertise.
On one hand, SEO is a difficult challenge for specialists to do it "right.” But it is easy for everyone else to create blunder struck mistakes. Your healthcare marketing website, practice blog or online presence can disappear from search results.
Here are some important SEO mistakes to avoid like the plague. There must be close to a zillion ways to do it wrong. So this list isn’t complete and it’s in random order. Just don’t try any of these at home.
More than ever, if they can’t find you online, you just don’t exist.
Effective SEO--and avoiding search engine optimization blunders--is critical to digital marketing success. But it requires a specialized skill set. Our team wants to help, so give us a call today at 800-656-0907. Let’s talk about a website evaluation.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.