Social Video Moves that Healthcare Marketing Shouldn’t Miss

In healthcare marketing, video for social media has got to be one of the fastest moving and important trends. Don’t miss these recent upgrade moves by three of the biggest social platforms.

Person holding a tablet displaying healthcare social media marketing video If the rapid growth and popularity of social media has been amazing, the social video trend is downright explosive. Hospital and healthcare marketing professionals need to double down on the form and format that audiences love.

There’s a widening video sweet spot that engages healthcare viewers. As a result, Twitter, LinkedIn and Facebook all have rolled-out new and/or better social video sharing options. The options for social media video are expanding. These enhancements mean better content, marketing and advertising options.

Now 140 Seconds on Twitter: The big news for marketing-minded professionals is that the Twitter video sharing allowance has ballooned from a mere 30 seconds to 140 seconds. That’s a giant increase for users. As Twitter describes it, “With video on Twitter, you can capture and share life’s meaningful moments — from your perspective.” It’s easy to speculate that the two-minute, 20-second allowance is a comfy fit for paid video ads. [See: About Twitter]

Now Native Video on LinkedIn: You know about video clips via LinkedIn. The always carry a familiar proviso. Until now, a third-party—such as YouTube—facilitated your LinkedIn videos. As of this month LinkedIn supports “native video” for the first time. LinkedIn supports the video directly.

The LinkedIn member has more content control when the intermediary (let’s say YouTube) is eliminated. What’s more the viewer stays with LinkedIn instead of being pulled away from your news feed. You’ll need the new app, LinkedIn Record, “for thought-leaders to share timely insights with their followers through the richness of video.” [See: iTunes and LinkedIn]

Now Full Screen and Live Feed on Facebook. Video sharing is popular on Facebook. Consequently, the largest of the social media platforms wants to stay on top. As others try to follow their success, Facebook continues to make improvements. These will be coming online in the next few weeks. For example, Facebook Live—their live streaming service, launched earlier this year—will now provide broadcasts in full screen. Further, broadcasts can be up to four hours in length (previously two hours). [See: Facebook Help]

These and other video sharing develops are signals that the public and the major social sites know the exceptional impact of video. And it’s a race to deliver the new bells-and-whistles to their video-hungry members. For healthcare marketing professionals, the opportunity to reach, engage and retain a particular target audience is increasingly video driven.

How can healthcare marketing draw greater impact and value from video content, posts and presentations? We are happy to talk about effective social media and using video in healthcare marketing. Call us at 800-656-0907, or connect with us here. And for related reading, see:

Stewart Gandolf, MBA, CEO

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



Your proposal will include:

Competitor Intel Icon
Competitor Intel
Recommendations Icon
Our Pricing Icon
Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

Headshot of Jonathan Calure
– Jonathan Calure, MD

List of recent conversions