<br />
<b>Warning</b>:  Trying to access array offset on value of type null in <b>/nas/content/live/hs2022/wp-content/plugins/oxygen/component-framework/components/classes/code-block.class.php(122) : eval()'d code</b> on line <b>59</b><br />

4 Reasons Data-Smart Medical Marketing is a Winner

By Stewart Gandolf, Chief Executive Officer

data driven medical marketingOnly a few segments of the medical marketing industry have embraced the “big data” advantages. Some health systems, hospitals and the larger provider practices are now willing and able to collect and use data-smart information for marketing.

There was a time when only the biggest industry organizations could draw down on healthcare data. That, however, is changing. Data-smart marketing plans are no longer limited to “the big guys.” Medical offices, practices and individual service lines of various sizes recognize the marketing value of working with the data that’s at their fingertips.

Although data mining and related work is foreign territory for some marketers, the results are far superior to an old-school approach. Here are a few of the reasons that data-smart medical marketing will win out…today and in the future.

One-to-One Personalization: The most effective marketing and advertising will effectively connect with exactly the right person at exactly the right time. Meeting the needs and wants of the target audience—down to an individual level—provides a solution when they are most likely to act or to buy.

But the more enduring benefit of personalization is connectivity. Medical marketing can foster a continuing relationship and personal connection. When a marketing message is broadcast from one-to-many, the lack of an individual and personal touch feels cold and distant. On the other hand, an audience is receptive to a timely one-to-one message.

Predictive Analytics: Careful analysis of past behaviors can help marketing executives anticipate what a buyer (or group of buyers) is likely to do in the future. By anticipating an event, need or a trend, marketing executives can proactively present timely answers to the need.

Real time reactions: Hindsight analysis can be useful for “next time” planning. But using real-time data analysis allows for immediate changes to an ongoing campaign. The ability to adapt and/or fine-tune an active campaign effort produces better results.

Efficient and cost-effective: Precision targeting—combined with computer power—allow for better placement, less waste and a more cost effective marketing campaign.

Let us help with medical marketing…

Please connect with us today if you’re new to data-driven marketing, or if you’d like to improve your game. And, as a medical advertising agency, our job is to help you win patients, grow revenue and enhance your reputation. Let’s talk.

Stewart Gandolf, MBA, CEO

The 7 Deadly Sins of Healthcare Marketing Free E-book and Newsletter

Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.

Get it Now
© 2022 Healthcare Success, LLC. All rights RESERVED.