There are many good and accurate definitions of marketing. Here are a few.
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
- Philip Kotler
Customers buy for their reasons, not yours.
- Orvel Ray Wilson
People don't want to be "marketed TO"; they want to be "communicated WITH."
- Flint McGlaughlin
Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
- Jay Conrad Levinson
In marketing I've seen only one strategy that can't miss -- and that is to market to your best customers first, your best prospects second and the rest of the world last.
- John Romero
If the circus is coming to town and you paint a sign saying "Circus Coming to the Fairground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales.
You can say the right thing about a product and nobody will listen. You've got to say it in a way that people will feel in their gut. Because if they don't feel it, nothing will happen.
- William Bernbach
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
- Leo Burnett
"Positioning is not about finding what the market wants you to be, but about finding out what you are and owning that space."
- F. Byron Nahser